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Agile Computing Authors: Victoria Livschitz, Liz McMillan, Ian Khan, Pat Romanski, Elizabeth White

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Tata Global Beverages Standardizes Worldwide Brand on Sitefinity CMS, by Telerik

Telerik, provider of software development, lifecycle and content management tools and solutions, together with Communisis, a leading customer communications partner, today announced Tata Global Beverages (TGB), parent company to the Tetley brand, has experienced marked success since shifting to Sitefinity CMS. Telerik, Communisis and TGB will present their success story at the Technology for Marketing & Advertising (TFM&A) event on February 26 in Earls Court, England.

Faced with mounting costs and user dissatisfaction, Tata Global Beverages needed a flexible, easy-to-use content platform that could also deliver project savings. The company needed 17 sites, localized in multiple languages to showcase its popular Tetley brand.

After initially working to adapt Microsoft SharePoint, the company quickly realized it needed a content management system (CMS) that was cost-effective, flexible and easy-to-use. Communisis introduced Sitefinity CMS as part of its work developing the site for Tetley, on behalf of the company’s digital agency.

“SharePoint was very complex and its difficulties resulted in lack of internal adoption, causing many frustrations,” said Gwilym Lewis, Digital Director, Communisis. “We introduced Sitefinity CMS by Telerik because not only is it easy-to-use, but we knew it could meet and beat TGB’s requirements at an affordable price point. Our support and Sitefinity’s capabilities were a perfect pairing for this project.”

Through its work with Communisis, Tata Global Beverages selected the Sitefinity CMS by Telerik. The platform naturally supports high developer productivity and its infrastructure requirements are modest compared to other CMS offerings. Moreover, Sitefinity is user-friendly, making it an inviting work environment for non-technical content authors.

“We were very impressed with Sitefinity and how quickly we were able to get our sites up and running. Further, it is so intuitive, making it easy to work with and update,” said Nik Purnell, Collaborations Programme Manager, Tata Global Beverages. “We have standardized our entire web presence on Sitefinity – the Tetley brand as well as our corporate site.”

Since implementation, Tata Global Beverages launched 17 branded sites in 20 languages. Additionally, Tata Global Beverages’ own corporate site was migrated to Sitefinity. The entire project was completed in just six months with a savings of more than £250,000—hosting costs alone went from £67,000 to £10,000 annually.

“When determining your web strategy, it is very important to evaluate all options before implementation, to ensure you have the right systems in place,” said Martin Kirov, Executive Vice President, Sitefinity by Telerik. “Tata Global Beverages quickly realized that there were products better suited for public-facing web initiatives like theirs, and leveraged Sitefinity’s proven CMS technology for its Tetley brand. The results, thus far have been positive for all involved.”

Note to editors:

To learn more about Tetley’s success, read the full case study here or attend the live session taking place at TFM&A, February 26, 10-10:30 am, Content Management & Web Analytics Theatre. Sitefinity by Telerik and Communisis will also be available at stand D20.

About Communisis plc

Communisis plc is one of the UK’s leading marketing services organisations with over 1,500 employees across the UK, Europe and Asia. With clients in every sector, their hundred-year history provides them with a deep understanding of financial services, telecoms, utilities, retail and FMCG in particular. They have some of the world’s most advanced print, direct mail and digital capabilities, delivering more than 4.6 million personalized communications daily in the UK alone.

About Sitefinity

Sitefinity is an innovative ASP.NET CMS that delivers power without the complications. Developed by Telerik, Sitefinity is trusted and used by thousands of customers worldwide to engage, convert and retain customers. Sitefinity’s modern features—including mobile-web, ecommerce, social media, and more— come packaged with Telerik tools and usability that’s unmatched in the industry. Sitefinity’s modern .NET code base means developers can build and extend to realize their own unique vision. At the same time, Sitefinity appeals to businesses who recognize that web content management should be accessible to everyone, and appreciate how Sitefinity’s intuitive interface empowers non-technical users to create and edit content with ease. For more information, visit:

About Telerik

Telerik is a market-leading provider of end-to-end solutions for application development, automated testing, agile project management, reporting, and content management across all major Microsoft development platforms. Telerik’s award-winning software development products enable enterprises and organizations of every size to generate tangible productivity gains, reduce time-to-market, and stay on time and under budget. With tens of thousands of users in more than 90 countries around the world, Telerik’s customers include numerous Fortune 2000 companies, academic institutions, governments, and non-profit organisations. For additional information about Telerik, please visit or follow @telerik on Twitter.

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