Welcome!

Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Andy Thurai

News Feed Item

Make it Possible: Huawei Device Unveils its Global Consumer Branding Campaign at Mobile World Congress

-- Announces full-year sales revenue of USD 7.5 billion and over 127 million devices shipped in 2012

BARCELONA, Spain, Feb. 24, 2013 /PRNewswire/ -- Huawei Device, the consumer business group of Huawei Technologies, a leading global information and communications technology (ICT) solutions provider, launched its global brand campaign today at the Mobile World Congress (MWC) 2013. The company also announced full-year global sales revenue of USD7.5 billion, a 10% increase from the previous year, as well as more than 127 million devices shipped. To build on its success in 2012, Huawei's new 'Make it Possible' brand initiative aimed at consumers worldwide will be a top focus for this year as the company shifts gears to be recognized as a global consumer brand.

In 2012, out of 52 million handsets shipped, 32 million were smartphone shipments, representing an increase of 60% from the previous year. The company also shipped 50 million mobile broadband (MBB) devices and 25 million home devices during the 12 months. Huawei experienced unprecedented growth in the fourth quarter of 2012 with shipments of 10.8 million, an increase of 89.5% year-on-year, securing the number three position for smartphone vendors globally, according to IDC data.

"At MWC last year, we launched the product name of Ascend, and introduced a series of flagship products. Today at this same platform, we are strengthening the brand promise of our products with our new brand campaign, 'Make it Possible'," said Richard Yu, CEO of Huawei Consumer Business Group. "This gives us strong momentum to focus our efforts to be a leading smartphone brand in the coming years. I am excited that 'Make it Possible' not only defines who we are, it also represents the desire for extraordinary experiences from consumers around the world."    

The 'Make it Possible' campaign embodies the spirit of Huawei as it combines expertise and imagination to make the impossible, possible. Beginning at MWC 2013, the campaign will be rolled-out in selected markets around the world throughout the year, and will encompass such touch-points as retail experiences, online activities, and media engagement. 'Make It Possible' is a result of extensive consumer research conducted in global markets, where consumers have indicated their desire for accessible and affordable cutting-edge products from Huawei Device.

At the MWC, Huawei also showcased "Make it Possible" with a visual installation of a solid, heavy floating medal cube, measuring 0.9m by 0.9m by 0.9m, the largest installation of its kind to date. 

In 2012, more than 5,000 dedicated Huawei retail counters were set up in 45 countries and territories around the world. The company also recently concluded its most ambitious global product marketing campaign, where the campaign targeted millions of consumers in 45 markets from 15 regions.

About Huawei Device
As at the end of 2012, Huawei's products and services are deployed in over 140 countries, serving more than one third of the world's population. Huawei has also set up more than 20 R&D centers around the world in countries such as the United States, Germany, Sweden, Russia, India, and China. Consumer business is one of Huawei's three business groups offering a range of products that include mobile phones, mobile broadband devices, home devices, clouds, and consumer chipsets.  With more than 20 years of rich business expertise in the information and communications technology (ICT) sector, an extensive global network, vast global business operations and partners, Huawei Consumer Business Group, through Huawei Device, is dedicated to bringing the latest technology to consumers, offering a world of possibilities and creating extraordinary experiences for people everywhere.

For more information, visit Huawei Device online: www.huaweidevice.com

For regular updates on Huawei Device, follow us on:
Facebook: www.facebook.com/huaweidevice
Twitter: www.twitter.com/HuaweiDevice
YouTube: www.youtube.com/user/HuaweiDeviceCo
Flickr: www.flickr.com/photos/huaweidevice

For media inquiries, please contact:
Sybil Lau, Burson-Marsteller Hong Kong
+ 852 2963 6771
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.