|By PR Newswire||
|February 20, 2013 08:01 PM EST||
STOCKHOLM, Sweden, February 21, 2013 /PRNewswire/ --
Innovative approach will be demonstrated at the Telenor Connexion stand 32C in the Connected City
Digital Route AB, a leading provider of mediation and data integration solutions for the communications industry has announced that, with Procera Networks, Inc. (NASDAQ: PKT), the global intelligent policy enforcement company, it is powering an exciting new machine-to-machine showcase for Telenor Connexion, a leading enabler of connected services. The innovative approach will be showcased in "The evolution of a connected service" demo at Mobile World Congress, February 25-28 in Barcelona, Spain.
The demonstration illustrates the processing requirements demanded to support the evolution of machine-to-machine services from simple telematics to today's growing range of more complex offerings such as infotainment. If this trend is to become profitable for the Service Provider and the manufacturer, the need to differentiate traffic is critical. An example is segmenting traffic that would be paid for by the content provider versus that purchased and paid for by the end user.
DigitalRoute and Procera's solution demonstrates the necessary traffic monitoring capabilities including counting and control. It segments traffic, deploys counters to monitor usage and then activates controls when allowances are exceeded. These are important functions for Telenor Connexion to enable more flexible business models.
The showcase is particularly relevant and timely because it demonstrates the transformation of machine-to-machine services beyond simple device metering and towards monetizing any type of activity between connected devices on any data network. The demo Telenor Connexion will showcase in Barcelona is an example of this.
Here, data content derives from both telematics (in this case, the car's engine diagnostic systems) and also to apps that are used by the car's infotainment system. An example of the latter is the use of Spotify, TuneIn Radio and e-books, which allow the driver of the car to access entertainment without having to manually manage over-the-air radio broadcasts, CDs, and other "hard" devices that require greater physical interaction while driving.
For auto manufacturers and dealers, "connected cars" present a growing commercial market opportunity but to capitalize on it, they need to ensure they build relationships with M2M connectivity providers who offer the necessary traffic segmentation. This is why, for both Telenor Connexion and other operators, the showcase is so compelling. It allows some data consumption to be charged in a B2B mode to partners and other consumption in a B2C mode to the end-use of the content but in all cases meets the manufacturer's requirements. Other content services still might be classified as sponsored content, for instance data volumes based on a Spotify offer.
Three technology components are central to the showcase. First, the in-car connected device and its resident apps. These include a data volume display of real time, updated usage information.
Second, DigitalRoute's MediationZone Policy Control and Usage Management solution, which manages integration between the in-car device data volume display and MediationZone as well as the integration between the MediationZone and the Procera nodes. The functionality showcased here demonstrates how MediationZone can manage consumed data volumes, thresholds and policy reactions to thresholds in real time. MediationZone exposes this data over an API for the in-car connected device to present usage and thresholds. It further enables the creation of split charging records, based on the usage volumes reported.
Thirdly, Procera's PacketLogic solution does reliable classification of data traffic, and generates detailed billing records. PacketLogic's ability to analyze usage patterns enables service providers to enhance the service and develop new offerings.
Said Robert Brunbäck, CMO, Telenor Connexion: We are in the market to help our customers become more competitive. Enabling new and more dynamic business models for connected services, for example in the car, is of vital importance in today's fast-changing marketplace. Together with DigitalRoute and Procera we showcase a concrete example of how new service offerings can be realized. "
Added Jan Karlsson, CEO, DigitalRoute, "the evolution of the machine-to-machine services opportunity from simple telematics to more complex offerings makes MediationZone a key component in the process of achieving profitability. We are delighted to enable Telenor Connexion's pilot, and believe that the car demo will be one of the highlights in Barcelona this year."
Jon Linden, Chief Strategy Officer, Procera Networks "Procera is very excited about the use case demonstrated by Telenor Connexion at Mobile World Congress. We believe in the prospect of M2M as a new business opportunity for service providers, and PacketLogic offers great value to these environments by providing intelligence about the network traffic, devices, location and more."
DigitalRoute and MediationZone are registered trademarks of Digital Route AB. All other trademarks are the property of their respective owners.
Additional DigitalRoute information:
Follow DigitalRoute on Facebook
Follow DigitalRoute on Twitter
Follow DigitalRoute on LinkedIn
Join the conversation in our Mediation system professionals group on LinkedIn
For more information contact:
Keith Brody, Director of Global Marketing
Email: [email protected]
Digital Route AB
Michaela Nylund, Marketing Manager
Email: [email protected]
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
Nov. 30, 2015 01:45 PM EST Reads: 426
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 30, 2015 01:45 PM EST Reads: 431
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Nov. 30, 2015 01:12 PM EST
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 30, 2015 01:00 PM EST Reads: 536
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 30, 2015 12:45 PM EST Reads: 342
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Nov. 30, 2015 11:45 AM EST
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Nov. 30, 2015 10:45 AM EST Reads: 462
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 30, 2015 10:30 AM EST Reads: 353
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 30, 2015 10:00 AM EST Reads: 290
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 30, 2015 09:00 AM EST Reads: 506
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Nov. 30, 2015 08:00 AM EST Reads: 565
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 30, 2015 07:00 AM EST Reads: 468
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 30, 2015 07:00 AM EST Reads: 382
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Nov. 30, 2015 06:00 AM EST Reads: 388
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 30, 2015 05:30 AM EST Reads: 494
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Nov. 30, 2015 04:00 AM EST Reads: 608
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Nov. 30, 2015 04:00 AM EST Reads: 350
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Nov. 30, 2015 03:45 AM EST Reads: 440
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
Nov. 30, 2015 02:00 AM EST Reads: 449
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 30, 2015 02:00 AM EST Reads: 451