Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

News Feed Item

A GfK promove o sucesso da comunicação com a sua inovadora aplicação de codificação facial

A GfK integrou o EMO Scan, a sua ferramenta premiada de avaliação biométrica da resposta emocional, no seu sistema de testes de comunicação já validados pelo mercado. Disponível globalmente, o EMO Scan solicita a permissão dos consumidores para utilizar as suas webcams, com o objectivo de avaliar os seus movimentos faciais em tempo real enquanto estes vêem uma peça de comunicação.

"O nosso sistema é único porque lê a autêntica resposta emocional dos indivíduos à comunicação utilizando um ambiente de exposição não forçado", diz Nathalie Mandavit, Global Director of GfK Communication Efficiency "Uma experiência de visualização de baixo envolvimento é absolutamente essencial para captar as reacções espontâneas das pessoas à criatividade publicitária, não afectada por influências de um ambiente artificial. Isto significa que conseguimos atingir uma sensibilidade excepcional com a nossa ferramenta de avaliação da resposta emocional - que, quando totalmente integrada com as emoções declaradas pelos indivíduos relativamente a um anúncio, aumentam significativamente o sucesso da optimização da comunicação dos nossos clientes".

Actualmente a GfK está a expandir a plataforma EMO Scan, acrescentando novos canais biométricos e adicionando novas aplicações de pesquisa.

O EMO Scan ganhou, em 2012, o Prémio Inovação da BVM, uma associação Alemã de pesquisa social e de mercado. Este é o resultado operacional de uma colaboração técnica e científica em curso entre a GfK Verein, a GfK SE, o Fraunhofer Institute for Integrated Circuits (IIS) e a CISA – Swiss Center for Affective Sciences da Universidade de Genebra, chefiada pelo Professor Klaus R. Scherer, Professor de Psicologia.

Para saber mais, visite www.gfk.com ou siga a GfK no Twitter: www.twitter.com/gfk_en

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture was Octoblu, a cross-protocol Internet of Things (IoT) mesh network platform, acquired by Citrix. Prior to co-founding Octoblu, Chris was founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and ...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...