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The Big Change: So you Want to be a Speaker?

Change is impacting every industry segment around us, including some businesses that have relied on traditional approaches for a fairly long time.  I see speaking as one of those industries. For decades there was a specific pattern to building a business, with information controlled by bureaus and a few other sources. Today, speaking is being turned on its head. One shift can be seen in the content that buyers demand from today's speakers. I asked Lois Creamer for her insights on the shift in what buyers want when it comes to speaking.

Many of you remember the “good old days” when we knew a year in advance what our speaking schedules would look like. And, there were very few “last minute” bookings. The worm has turned!

Things have definitely picked up in the meetings industry.  AMEX meetings report that 2013 will not be a growth year; however, we should not lose the gains we have made. BUT, Meetings and Conventions reports that they predict a slight uptick in budgets. So, we can count on budgets being the same or with slight growth. Decisions again will be last minute. Don’t be surprised by groups asking more and more of you, making last minute requests. (I think this is normal for us at this point.)

"Companies consider meetings and events to be a key strategy to driving revenue growth and change management," noted Issa Jouaneh, vice president and general manager of American Express Meetings & Events. "But they acknowledge that they are proceeding with caution in a challenging global economy. To maximize return on their investment, companies are highly focused on gaining clarity around spend, ensuring transparency as to why their organizations are holding meetings and who is attending them, and measuring the degree to which their meetings objectives have been achieved."

What does the above mean for you? It means that content reigns. Overly motivational fluff will not make it. Many of you have heard me say that you need to describe your programs as “high content, motivational in style and tone” if you insist on the “M” word!

Companies are looking for programs that will increase productivity, profits, performance, communication, employee retention, keeping customers and employees happy and more. So, high content programs with lots of take-a-way value, value that their people can implement immediately.

We all have read that the economy is improving, and that corporations are making more money than ever. Concern is they are not hiring yet. They have a “wait and see” attitude on hiring. What they are spending money on again are outside experts – you!

Let’s keep our fingers crossed, our calendars open, and our negotiation skills keen!

________

Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:

[email protected]

Twitter: @loiscreamer

Facebook: www.Facebook.com/BookMoreBusiness

Linkedin: www.linkedin.com/in/loiscreamer

For more information on Lois’ business check out http://www.BookMoreBusiness.com or http://www.BookMoreBusiness.tv

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More Stories By Rebel Brown

Rebel Brown guides organizations and individuals to harness the power of their minds to step into their ultimate potential. A masterful agent of change, for over 25 years Rebel Brown has inspired, coached and empowered individuals and businesses to unstoppable performance and results. As a recognized market strategist and turnaround expert, Rebel guided over 200 global organizations to step beyond their status quo perspectives to create profitable market advantage. She also worked with US and European venture firms to successfully fund and launch their portfolios. She also ran a consulting practice in Paris for three years, working with European clients. Fascinated by the power of our human minds to limit ourselves and our business results, she began her study of neural science. Her core question was simple. What could we do if we had no limits? Today, she brings the power of neuroscience to business (NeuroBusiness), fueling limitless thinking that drives powerful bottom line growth for her executive and corporate clients. Rebel’s work has been featured in media including First Business TV, Forbes, Inc, Entrepreneur, Business Insider and Business Week. She is a Vistage International speaker and workshop leader as well as NSA speaker. She’s also been named one of the Top 100 Women in Computing. Rebel is also the founder and director of the Unstoppable U Foundation, a non-profit program committed to guiding kids to know that they are born to be Unstoppable!