Click here to close now.

Welcome!

Web 2.0 Authors: Marty Puranik, Pat Romanski, Elizabeth White, Liz McMillan, Aria Blog

Related Topics: Big Data Journal, SOA & WOA, Virtualization, Search, Cloud Expo, SDN Journal

Big Data Journal: Article

The Challenges and Benefits of Big Data

Big Data success depends on better risk management practices like FAIR, say conference panelists

This BriefingsDirect thought leadership panel discussion comes to you in conjunction with The Open Group Conference held recently in Newport Beach, California. The conference focused on "big data -- the transformation we need to embrace today."

The panel of experts explores new trends and solutions in the area of risk management and analysis. Learn now how large enterprises are delivering better risk assessments and risk analysis, and discover how big data can be both an area to protect, but also used as a tool for better understanding and mitigating risks.

The panelists are Jack Freund, PhD, the Information Security Risk Assessment Manager at TIAA-CREF; Jack Jones, Principal of CXOWARE, and Jim Hietala, Vice President, Security for The Open Group. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: The Open Group is a sponsor of this and other BriefingsDirect podcasts.]

Jack Jones has more than nine years experience as a Chief Information Security Officer (CISO), and is the inventor of the Factor Analysis Information Risk  (FAIR) framework. Jack Freund has more than 14 years in enterprise IT experience, is a visiting professor at DeVry University, and chairs a risk-management subcommittee for ISACA.

Here are some excerpts:

Gardner: Why is the issue of risk analysis so prominent now? What's different from, say, five years ago?

Jones: The information security industry has struggled with getting the attention of and support from management and businesses for a long time, and it has finally come around to the fact that the executives care about loss exposure -- the likelihood of bad things happening and how bad those things are likely to be.

It's only when we speak in those terms of risk that we make sense to those executives. And once we do that, we begin to gain some credibility and traction in terms of getting things done.

Gardner: So we really need to talk about this in the terms that a business executive would appreciate, not necessarily an IT executive.

Effects on business

Jones: Absolutely. They're tired of hearing about vulnerabilities, hackers, and that sort of thing. It’s only when we can talk in terms of the effect on the business that it makes sense to them.

Freund: The problem that we have as a profession, and I think it’s a big problem, is that we have allowed ourselves to escape the natural trend that the other IT professionals have already taken.

Freund

There was a time, years ago, when you could code in the basement, and nobody cared much about what you were doing. But now, largely speaking, developers and systems administrators are very focused on meeting the goals of the organization.

Security has been allowed to miss that boat a little. We have been allowed to hide behind this aura of a protector and of an alerter of terrible things that could happen, without really tying ourselves to the problem that the organizations are facing and how can we help them succeed in what they're doing.

Hietala: There are certainly changes on the threat side of the landscape. Five years ago, you didn’t really have hacktivism or this notion of an advanced persistent threat (APT). That highly skilled attacker taking aim at governments and large organizations didn’t really exist -– or didn’t exist to the degree it does today. So that has changed.

Hietala

You also have big changes to the IT platform landscape, all of which bring new risks that organizations need to really think about. The mobility trend, the cloud trend, the big-data trend that we are talking about today, all of those things bring new risk to the organization.

As Jack Jones mentioned, business executives don't want to hear about, "I've got 15 vulnerabilities in the mobility part of my organization." They want to understand what’s the risk of bad things happening because of mobility, what we're doing about it, and what’s happening to risk over time.

So it’s a combination of changes in the threats and attackers, as well as just changes to the IT landscape, that we have to take a different look at how we measure and present risk to the business.

Gardner: Because we're at a big-data conference, do you share my perception, Jack Jones, that big data can be a source of risk and vulnerability, but also the analytics and the business intelligence (BI) tools that we're employing with big data can be used to alert you to risks or provide a strong tool for better understanding your true risk setting or environment?

Crown jewels

Jones: You are absolutely right. You think of big data and, by definition, it’s where your crown jewels, and everything that leads to crown jewels from an information perspective, are going to be found. It's like one-stop shopping for the bad guy, if you want to look at it in that context. It definitely needs to be protected. The architecture surrounding it and its integration across a lot of different platforms and such, can be leveraged and probably result in a complex landscape to try and secure.

Jones

There are a lot of ways into that data and such, but at least if you can leverage that same big data architecture, it's an approach to information security. With log data and other threat and vulnerability data and such, you should be able to make some significant gains in terms of how well-informed your analyses and your decisions are, based on that data.

Freund: If we fast-forward it five years, and this is even true today, a lot of people on the cutting edge of big data will tell you the problem isn’t so much building everything together and figuring out what it can do. They are going to tell you that the problem is what we do once we figure out everything that we have. This is the problem that we have traditionally had on a much smaller scale in information security. When everything is important, nothing is important.

Gardner: What parts of organizations aren’t being assessed for risk and should be?

Freund: The big problem that exist largely today in the way that risk assessments are done, is the focus on labels. We want to quickly address the low, medium, and high things and know where they are. But the problem is that there are inherent problems in the way that we think about those labels, without doing any of the analysis legwork.

We end up with these very long lists of horrible, terrible things that can be done to us in all sorts of different ways, without any relevance to the overall business of the organization.

I think that’s what’s really missing is that true analysis. If the system goes offline, do we lose money? If the system becomes compromised, what are the cost-accounting things that will happen that allow us to figure out how much money we're going to lose.

That analysis work is largely missing. That’s the gap. The gap is if the control is not in place, then there’s a risk that must be addressed in some fashion. So we end up with these very long lists of horrible, terrible things that can be done to us in all sorts of different ways, without any relevance to the overall business of the organization.

Every day, our organizations are out there selling products, offering services, which is  and of itself, its own risky venture. So tying what we do from an information security perspective to that is critical for not just the success of the organization, but the success of our profession.

Risk implications

Jones: Businesses have been making these decisions, chasing the opportunity, but generally, without any clear understanding of the risk implications, at least from the information security perspective. They will have us in the corner screaming and throwing red flags in there, and talking about vulnerabilities and threats from one thing or another.

But, we come to the table with red, yellow, and green indicators, and on the other side of the table, they’ve got numbers. Well, here is what we expect to earn in revenue from this initiative, and the information security people are saying it’s crazy. How do you normalize the quantitative revenue gain versus red, yellow, and green?

Gardner: Jim Hietala, do you see it in the same red, yellow, green or are there some other frameworks or standard methodologies that The Open Group is looking at to make this a bit more of a science?

Hietala: Probably four years ago, we published what we call the Risk Taxonomy Standard which is based upon Factor Analysis Information Risk  (FAIR), the management framework that Jack Jones invented. So, we’re big believers in bringing that level of precision to doing risk analysis. Having just gone through training for FAIR myself, as part of the standards effort that we’re doing around certification, I can say that it really brings a level of precision and a depth of analysis to risk analysis that's been lacking frequently in IT security and risk management.

In order to be successful sitting between these two groups, you have to be able to speak the language of both of those groups.

Gardner: Whose job should this fall under? Who is wearing the white hat in the company and can rally the forces of good and make all the bad things managed?

Freund: The profession of IT risk management is changing. That profession will have to sit between the business and information security inclusive of all the other IT functions that make that happen.

In order to be successful sitting between these two groups, you have to be able to speak the language of both of those groups. You have to be able to understand profit and loss and capital expenditure on the business side. On the IT risk side, you have to be technical enough to do all those sorts of things.

But I think the sum total of those two things is probably only about 50 percent of the job of IT risk management today. The other 50 percent is communication. Finding ways to translate that language and to understand the needs and concerns of each side of that relationship is really the job of IT risk management.

To answer your question, I think it’s absolutely the job of IT risk management to do that. From my own experiences with the FAIR framework, I can say that using FAIR is the Rosetta Stone for speaking between those two groups.

Necessary tools

It gives you the tools necessary to speak in the insurance and risk terms that business appreciate. And it gives you the ability to be as technical and just nerdy, if you will, as you need to be in order to talk to IT security and the other IT functions in order to make sure everybody is on the same page and everyone feels like their concerns are represented in the risk-assessment functions that are happening.

Gardner: How do you know if you’re doing it right? How do you know if you're moving from yellow to green, instead of to red?

Becoming very knowledgeable about the risk posture and the risk tolerance of the organization is a key.

Freund: There are a couple of things in that question. The first is there's this inherent assumption in a lot of organizations that we need to move from yellow to green, and that may not be the case. So, becoming very knowledgeable about the risk posture and the risk tolerance of the organization is a key.

That's part of the official mindset of IT security. When you graduate an information security person today, they are minted knowing that there are a lot of bad things out there, and their goal in life is to reduce them. But, that may not be the case. The case may very well be that things are okay now, but we have bigger things to fry over here that we’re going to focus on. So, that's one thing.

The second thing, and it's a very good question, is how we know that we’re getting better? How do we trend that over time? Overall, measuring that value for the organization has to be able to show a reduction of a risk or at least reduction of risk to the risk-tolerance levels of the organization.

Calculating and understanding that requires something that I always phrase as we have to become comfortable with uncertainty. When you are talking about risk in general, you're talking about forward-looking statements about things that may or may not happen. So, becoming comfortable with the fact that they may or may not happen means that when you measure them today, you have to be willing to be a little bit squishy in how you’re representing that.

In FAIR and in other academic works, they talk about using ranges to do that. So, things like high, medium ,and low, could be represented in terms of a minimum, maximum, and most likely. And that tends to be very, very effective. People can respond to that fairly well.

Gathering data

Jones: With regard to the data sources, there are a lot of people out there doing these sorts of studies, gathering data. The problem that's hamstringing that effort is the lack of a common set of definitions, nomenclature, and even taxonomy around the problem itself.

You will have one study that will have defined threat, vulnerability, or whatever differently from some other study, and so the data can't be normalized. It really harms the utility of it. I see data out there and I think, "That looks like that can be really useful." But, I hesitate to use it because I don't understand. They don't publish their definitions, approach, and how they went after it.

There's just so much superficial thinking in the profession on this that we now have dug under the covers. Too often, I run into stuff that just can't be defended. It doesn’t make sense, and therefore the data can't be used. It's an unfortunate situation.

I do think we’re heading in a positive direction. FAIR can provide a normalizing structure for that sort of thing. The VERIS framework, which by the way, is also derived in part from FAIR, also has gained real attraction in terms of the quality of the research they have done and the data they’re generating. We’re headed in the right direction, but we’ve got a long way to go.

Gardner: I'm curious how prevalent cyber insurance is, and is that going to be a leveling effect in the industry where people speak a common language -- the equivalent of actuarial tables, but for security in enterprise and cyber security?

Jones: One would dream and hope, but at this point, what I've seen out there in terms of the basis on which insurance companies are setting their premiums and such is essentially the same old “risk assessment” stuff that the industry has been doing poorly for years. It's not based on data or any real analysis per se, at least what I’ve run into. What they do is set their premiums high to buffer themselves and typically cover as few things as possible. The question of how much value it's providing the customers becomes a problem.

Looking to the future

Gardner: What's the future of risk management, and what does the cloud trend bring to the table?

Hietala: I’d start with a maxim that comes out of the financial services industry, which is that you can outsource the function, but you still own the risk. That's an unfortunate reality. You can throw things out in the cloud, but it doesn’t absolve you from understanding your risk and then doing things to manage it to transfer it if there's insurance or whatever the case may be.

That's just a reality. Organizations in the risky world we live in are going to have to get more serious about doing effective risk analysis. From The Open Group standpoint, we see this as an opportunity area.

Risk is a system of systems. There are a series of pressures that are applied, and a series of levers that are thrown in order to release that sort of pressure.

As I mentioned, we’ve standardized the taxonomy piece of the Factor Analysis Information Risk  (FAIR) framework. And we really see an opportunity around the profession going forward to help the risk-analysis community by further standardizing FAIR and launching a certification program for a FAIR-certified risk analyst. That's in demand from large organizations that are looking for evidence that people understand how to apply FAIR and use it in doing risk analyses.

Freund: I always try to consider things as they exist within other systems. Risk is a system of systems. There are a series of pressures that are applied, and a series of levers that are thrown in order to release that sort of pressure.

Risk will always be owned by the organization that is offering that service. If we decide at some point that we can move to the cloud and all these other things, we need to look to the legal system. There is a series of pressures that they are going to apply, and who is going to own that, and how that plays itself out.

If we look to the Europeans and the way that they’re managing risk and compliance, they’re still as strict as we in United States think that they may be about things, but  there's still a lot of leeway in a lot of the ways that laws are written. You’re still being asked to do things that are reasonable. You’re still being asked to do things that are standard for your industry. But, we'd still like the ability to know what that is, and I don't think that's going to go away anytime soon.

Judgment calls

We’re still going to have to make judgment calls. We’re still going to have to do 100 things with a budget for 10 things. Whenever that happens, you have to make a judgment call. What's the most important thing that I care about? And that's why risk management exists, because there’s a certain series of things that we have to deal with. We don't have the resources to do them all, and I don't think that's going to change over time. Regardless of whether the landscape changes, that's the one that remains true.

Jones: If we were to take a snapshot at any given point in time of an organization’s loss exposure, how much risk they have right then, that's a lagging indicator of the decisions they’ve made in the past, and their ability to execute against those decisions.

We can do some great root-cause analysis around that and ask how we got there. But, we can also turn that coin around and ask how good we are at making well-informed decisions, and then executing against them, the asking what that implies from a risk perspective downstream.

If we understand the relationship between our current state, and past and future states, we have those linkages defined, especially, if we have an analytic framework underneath it. We can do some marvelous what-if analysis.

We’re still going to have to make judgment calls. We’re still going to have to do 100 things with a budget for 10 things.

What if this variable changed in our landscape? Let's run a few thousand Monte Carlo simulations against that and see what comes up. What does that look like? Well, then let's change this other variable and then see which combination of dials, when we turn them, make us most robust to change in our landscape.

But again, we can't begin to get there, until we have this foundational set of definitions, frameworks, and such to do that sort of analysis. That's what we’re doing with the Factor Analysis Information Risk  (FAIR) framework, but without some sort of framework like that, there's no way you can get there.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@ThingsExpo Stories
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...