|By Business Wire||
|February 15, 2013 11:20 AM EST||
In the midst of the 775,000 “revolutionary,” “cutting-edge” and “mind-blowing” mobile apps populating Apple’s App Store, the Marketing Technology Blog is taking a bold step today by launching its new mobile application without excessive use of buzzwords or hyperbole.
An online source for marketing technology news, product reviews, services and best practices that’s ranked a “Top Marketing Blog” by Advertising Age’s Power 150, the Marketing Technology Blog is cementing its place in history with the only iOS app to launch with no intentions whatsoever of revolutionizing mobile technology or introducing a “game changer” to the marketing industry.
The Marketing Technology Blog app simply allows users to read, share and save the latest posts, guides, infographics and how-tos for online marketing, inbound marketing, content marketing, search engine marketing, mobile marketing, social media marketing and more.
Despite harsh criticism from industry pundits who argue that Marketing Technology Blog founder Douglas Karr should leverage this opportunity to grossly overstate the new app’s impact on the digital ecosystem, the embattled inbound marketing professional remains resolute in his practical approach.
“We just wanted to make our content easily accessible to readers in a rapidly growing medium,” said Karr. “There was a time when I was a naysayer about mobile applications. I thought that we just had to wait until HTML5 and mobile browsers were here and the apps would simply disappear the way of desktop software. But, they haven’t, and the amount of time people are spending on mobile apps continues to rise.”
Between Dec. 2011 and Dec. 2012, the average time spent using mobile apps rose 35 percent from 94 minutes to 127 minutes a day, while Web browsing dropped slightly, according to a recent report on U.S. trends by mobile analytics firm Flurry.
Encouraged by the growing opportunity to engage audiences through mobile, Karr tapped the user experience experts at Storycode to build an app for The Marketing Technology Blog.
“The folks at Storycode left no stone unturned,” said Karr. “They built an incredibly well designed application–from category integration to the integrated podcast.”
About Douglas Karr
Douglas Karr is the founder of The Marketing Technology Blog. Doug is also President and CEO of DK New Media, an online marketing company specializing in inbound marketing leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies.
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