LOS ANGELES, Feb. 13, 2013 /PRNewswire/ -- TACORI, the renowned fine jewelry company, launches their "By Chance" Valentine's Day campaign today, exclusively on their website, www.tacori.com/bychance.  To enter the contest, fans of the luxe jewelry brand are asked to share a photo, and the story of how they found love "by chance" in 10 words or less, with the opportunity to win up to $5,000 in TACORI jewelry of their choice.

The "By Chance" contest is inspired by the Par Chance short film, created by the brand and shot by renowned director Steven Antin (Burlesque).  The film explores the ideas that one true love can happen, from one chance encounter.  http://www.tacori.com/par-chance

To enter the "By Chance" contest, couples (or individuals) are asked to submit their photo, which will be featured in a Polaroid frame on the contest page, along with a unique 10-word tagline illustrating their love story.

Once uploaded onto the page, each couple can promote their entry via social media to achieve the most likes or "hearts" on their submitted photo.  Based on the contestant with the most "hearts" when the contest closes, the winner will be awarded the $5,000 jewelry prize.

The "By Chance" contest will be hosted on the TACORI website www.tacori.com/bychance, and will be promoted through their social media channels including Facebook, Twitter, Pinterest and Instagram with the hashtag #ByChance.

Full press release available here: http://www.tacori.com/blog/press-release-tacori-launches-by-chance-valentines-day-campaign/

About TACORI:

TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades.  Spanning four decades, TACORI designs have fused classic elegance with modern inspiration, creating some of the world's most highly regarded and exquisitely beautiful diamond rings, diamond engagement rings, wedding rings, men's wedding bands, diamond earrings, diamond bracelets, diamond necklaces, and fashion jewelry.  Handcrafted in California, the remarkably detailed rings and fine jewelry pieces become the timeless symbols of connection that join individuals and generations.

www.TACORI.com - www.facebook.com/TACORI -  twitter:  @TACORI - Blog: www.tacori.com/news

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SOURCE TACORI