Welcome!

Agile Computing Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Ed Featherston, Elizabeth White

Related Topics: Agile Computing, Microservices Expo, Open Source Cloud, Containers Expo Blog, CRM

Agile Computing: Opinion

An Inconvenient Truth: Free Up Market Forces to Tackle Climate Change

You can't legislate for innovation

It was former Presidential Candidate and founder of Electronic Data Systems (EDS) Ross Perot who famously said “The activist is not the man who says the river is dirty. The activist is the man who cleans up the river.”

A quote which may strike resonance with the world’s politicians as they continue to wrestle with the major challenge of setting a global green agenda whilst battling tough economic conditions.

President Obama’s second term inaugural speech certainly won plaudits for his determination to tackle climate change, his powerful statements deliberately pitched to be emotive on a global stage, whilst reassuring an American nation still reeling from the effects of hurricane Sandy.

“We will respond to the threat of climate change, knowing that the failure to do so would betray our children and future generations.” And “Some may still deny the overwhelming judgment of science, but none can avoid the devastating impact of raging fires, and crippling drought, and more powerful storms.” Now the world waits to see how these noble and heartfelt words translate from the pages to become actions?

And if the truth be known, the world is not holding its breath.

Ban Ki-moon, UN Secretary General, stated that he would ‘do his best to mobilise the political will and resources so that the member states can agree to a new legally binding global agreement on climate change” and this on the back of two decades of UN climate talks that have so-far failed in their goal of reducing greenhouse gas emissions.

Ironically it may not be the promise of new green jobs and taxation penalties ‘for the guilty ‘that tips the scales in favour of action but the force of Mother Nature herself. The devastation caused by natural disasters such as tsunamis and hurricanes impacts hugely on already fragile economic budgets (according to a report by insurance company Swiss Re, natural disasters were estimated to have cost the world's economies $140 bn in 2012 and over $350 bn in 2011)

No one seriously doubts that the world’s leaders do not want genuine and sustainable change but there is a real need now to cut through the greenwash and rhetoric and start delivering. We are already witnessing shifting priorities as Governments struggle with recession and debt crises. A move away from fossil fuels has long been touted as a key objective in the worldwide battle to reduce greenhouse gases, and yet in January, Bloomberg New Energy Finance reported that global investment in all renewable energy had fallen by 11% in 2012, due largely to drops in government support in the US, Spain and Italy.

Last November, the International Energy Agency (IEA) stated that whilst the use of renewable energy was growing ‘quickly’, largely driven by Government subsidies, traditional fossil fuels received six times more subsidy than their low carbon counterparts.

But it’s not all bad news. Set against the pessimistic political outlook, real progress is being made at the coalface. The private sector, particularly technology industries, is embracing its environmental responsibilities and is citing traditional market forces as the driver - cost savings, competitive advantage, operational efficiency, customer and employee pressure, corporate policy and opportunity.

And it’s a big opportunity. Consultants Roland Berger recently predicted that the global market for environmental technology and resource efficiency currently totals more than €2tn and will grow at an annual rate of 5.6 per cent on average to the end of 2025.

The data centre industry for example, for so long viewed as an energy hungry monster and an easy target for Government legislators, is proving extremely adept at rising to the environmental challenge.

A recent survey of 1,110 global data centre owners and operators undertaken by the Uptime Institute revealed that 82 percent of respondents viewed energy-efficiency improvements as a way to reduce operational costs. Of those decision makers, 8 percent described their pursuit of energy efficiencies as motivated by a desire to keep pace with their industry peers and 47 percent said they were looking to free up capacity.  Microsoft’s announcement that it’s new $348M data centre planned for Virginia will be carbon neutral and built using the latest energy efficient technologies is testament to the Industry’s focus.

And of course the software and applications hosted in these data centres offer the world a raft of technological innovations that could aid us in the long term.

Innovation and a desire to reduce environmental impact is not hard to find in the private sector. As the world prepares to celebrate Valentine’s Day, UK retailer Marks & Spencer announces that it will be delivering thousands of bouquets in modified atmosphere packaging, saying it will save 10,000 litres of water through the use of this technology. How many people wandering around West Ham Tube station during last year's London Olympics realised that they generating kinetic power through the paving slabs they were walking on? UK start up Pavegen was in the midst of demonstrating that heavily populated streets could potentially generate enough electricity to power lights and applications. Many firms are now tackling the evil greenhouses gases head on and are harnessing and converting CO2 into products as diverse as baking soda, cement and plastic, all in the hope that their entrepreneurialism leads to both profit and the greater good.

Many economists agree that the best way to tackle climate change is to allow market forces to flourish whilst the most divisive method is to mandate or over legislate.

Obama’s first term was marked by the failure of his sweeping carbon emissions cap, the Australian Government suffered bruising after a failed attempt to introduce a Carbon Reduction schemes and more recently UK Prime Minister David Cameron was left to explain away the apparent apathy towards the Coalition's flagship "Green Deal" energy efficiency scheme claiming it was deliberately designed to “build slowly”.

What all Governments across the Globe are fast discovering is that the economic issue of climate change is complex and that no one size fits all ‘green solution’ will ever work for any industry.

Companies, and indeed consumers, must be given both the choice and the chance to adopt a ‘green’ model that suits their needs and that they can personally engage with on an emotional and fiscal level.

Allow us the freedom to become Activists.

Image from Shutterstock.

More Stories By Phil Worms

Phil is a 30 year IT industry veteran with a passion for education and has personally led many school and higher education initiatives designed to engage young people and showcase the broad range of exciting and fulfilling roles in IT.

A full and varied career has seen Phil move through various senior product/project and marketing positions with companies as diverse as Centrica plc, One.Tel, VarTec Telecom and iomart Group plc. Phil is working on a project to create an intergenerational social hub that will celebrate creativity and achievement in Helensburgh, birthplace of television pioneer John Logie Baird.The Heroes Centre will provide people of all ages with the new media and content creation skills required to engage fully in the digital world. Follow his progress on Twitter and on Facebook

@ThingsExpo Stories
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...