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AmEx Owners Will Soon Be Able to Buy Items Using a Hashtag

American ExpressAmerican Express is upgrading its Sync program with Twitter to let cardholders buy stuff by using a hashtag. Starting Monday, AmEx customers who sync their cards can buy items if they use the right hashtag. The first such item is a $25 AmEx gift card, which will go for $15 if you tweet #BuyAmexGiftCard25. Other offers will be rolled out on Wednesday Feb. 13 at noon EST including an Amazon Kindle Fire HD for $149.99 (a $50 discount), an Xbox Controller for $29.99 (a discount of about $10) and an Xbox 360 4GB console with a three-month Xbox LIVE Subscription and two game tokens for $179.99 (which is the price of the console without those extras.) If consumers opt for those items and use the correct hashtags, then they will get a verification from @AmexSync, which will contain a confirmation hashtag. Cardholders then have 15 minutes to tweet the confirmation hashtag to confirm their purchase.

Read the full story at Mashable.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.