ATLANTA, Feb. 12, 2013 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB:ECDC) is pleased to announce its new social media engagement platform, Vir2o, will include functionality for a digital music service.

The new music service, called Maestro, will allow users to play, share, download, purchase and organize music files within the new Vir2o social media network with the additional option to download purchased music to their desktop or mobile device. 

Additionally, the Maestro platform will allow both established and independent artists to self publish content and offer advertising tools so artists can promote their music to the Vir2o community, providing a new opportunity for record labels and artists to reach a global audience on a social media platform.

"Both Maestro and our movie platform will be available in international markets for domestic artists and audiences," said ECDC CEO Kayode Aladesuyi. "This is especially true in Nigeria where the entertainment industry is the biggest employer and the second largest industry in the country next to oil and gas. We're working closely with our country rep HotSauce to facilitate a strong presence in the market."

ECDC VP of Business Development Andrej Jeremic went on to say, "Interactive real-time entertainment is an integral component of our new social media platform. We had not initially planned to develop our own digital media player but realized the need for it given the unique music experience we've built into Vir2o. It exists in its own room with drag and drop functionality where users can enjoy music together, or alone if the mood strikes, without invasive advertising to distract them." 

The Maestro digital media player will live in the Vir2o music room, where users can enjoy shared listening for friends to get together in real time to preview new songs, listen or purchase music together—even when separated geographically. For users and advertisers alike, this e-commerce functionality combined with product placement advertising is only the beginning of effective, yet nonintrusive, advertising on the Vir2o platform. 

"The combination of nonintrusive product placement ads and the e-commerce functionality built into Maestro means advertisers and musicians can be successful on Vir2o without a frustrating experience for users," said Vir2o Advertising and Sales Manager Stephen Antczak. "People are fed up with being inundated by irrelevant advertising splashed on every page, so we've made sure our music room isn't just one more piece of white noise."

(Photo: http://photos.prnewswire.com/prnh/20130212/NE59183 )

Stay tuned for updates as Maestro development continues. For more information on Vir2o, visit www.Vir2o.com.

About East Coast Diversified Corporation (ECDC.OB) - ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications.

For more information on ECDC and its group of companies, please visit www.eastcoastdiversified.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Media Relations Contact
Meredith Pruden
East Coast Diversified Corporation
770-953-4184
866-503-9316
meredith.pruden@eastcoastdiversified.com

SOURCE East Coast Diversified Corporation