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iSatori's New Proprietary Weight-Loss Supplement Belly Off(TM) Now Available Nationwide Through GNC and Europa Sports

GOLDEN, CO -- (Marketwire) -- 02/12/13 -- iSatori, Inc. (OTCQB: IFIT) ("the Company") today announced the expanded distribution of Belly Off™, its newest proprietary weight-loss supplement. After creating several top-selling diet support supplements, including Razberri Ketone-Slim™ and gcbLEAN800™ earlier this year, iSatori's Biogenetic Laboratories division is pleased to announce the expansion of its national distribution of Belly Off to include two of America's largest distributors and retailers of specialty dietary supplements, Europa Sports (www.europasports.com) and GNC (www.GNC.com).

Like all of iSatori's supplements, the development of Belly Off relied heavily upon scientific support found in peer-reviewed published literature. As Founder and Chief Executive Officer of iSatori, Inc. (www.isatori.com), Stephen Adele, explains, "Three newly published research studies revealed that while losing weight and reducing body fat, especially around the waist, can be very challenging, the process can benefit significantly from daily supplementation of CLA (conjugated linoleic acid).

"However, we took it one step further and added to the CLA a new weight-loss/energy blend we discovered called YGD™, which is a three-ingredient combination consisting of yerba mate, guarana, and damiana. In all three clinical studies, subjects were shown to lose more body fat than participants who were given CLA alone and significantly more body fat than those who received a placebo. Most promising is that the majority of the body fat lost was in the abdominal area."

iSatori has already shipped Belly Off to retailers who placed pre-orders, and Belly Off is now on shelves nationwide at GNC, the world's largest specialty supplement retailer, with over 6,000 stores in the U.S. and locations in 49 other countries. Belly Off is also exclusively distributed through Europa Sports, the nation's largest sports and health nutrition wholesale distributor, which supplies over 14,000 specialty and independent retailers.

iSatori anticipates strong consumer demand for the Belly Off weight-loss product. According to Nutrition Business Journal (New Hope Media, SNWL 2012), pill-form weight-loss products currently represent a $1.57 billion market that is growing at a five percent annual rate. The total market for weight-loss products exceeds $65 billion annually in the U.S. alone.

Consumers interested in finding Belly Off are directed to the Biogenetic Laboratories website at www.BioGeneticLabs.com to locate their nearest GNC retailer, or they can visit any GNC retail store and ask for the product by name.

Additional consumer weight-loss support and product information on Belly Off can be found on the Internet at http://www.facebook.com/BiogeneticLabs.

Retailers interested in carrying Belly Off should contact Europa Sports at 1-800-447-4795 or visit http://www.EuropaSports.com.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

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For additional information, please contact:

Sue Mosebar
(303) 215-9174
via email at Email Contact

or

RJ Falkner & Company, Inc.
Investor Relations Counsel
(830) 693-4400
via email at Email Contact

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