Welcome!

Agile Computing Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Maria C. Horton

Related Topics: Agile Computing, Machine Learning

Agile Computing: Article

Ajit Jaokar's Mobile Web 2.0 Blog: Bitty Browser, A New Way to View Mobile Content

The product offers some interesting possibilities for Mobile Web 2.0

It seems strange to start the ‘Mobile Web 2.0 Spotlight’ with a company that does not have a ‘mobile’ version of its product, but that’s what I am going to do; because I believe that the product offers some interesting possibilities for Mobile Web 2.0.

Let me explain..

The first product is Bitty Browser. The best way to imagine ‘Bitty Browser’ is to think ‘picture in picture’ as shown above.

What does it mean for mobile content?

Essentially, a smaller screen within the main screen on the desktop can display content originally targeted towards the mobile device, or more importantly, originally created on a mobile device. You can view it as ‘widgetizing the mobile web’. The possibilities for such a product from a mobile perspective are very interesting, starting with the fact that you could widen the distribution channels for mobile content.

From their web site  ,

Philosophically, Bitty stands on two simple observations:
1. Browsing from page to page, clicking Forward and Back (i.e., typical Web navigation) is super-useful.
2. Web sites are increasingly composed of discrete blocks of content: an ad, a calendar, a list of links, and so on.

Bitty Browser joins these two ideas, enabling navigable blocks of content within Web pages and other documents, creating a type of 'mashup'.

Why Was Bitty Browser Chosen for the Mobile Web 2.0 Spotlight
I am biased towards the Web. In fact, to me, there is only one ‘Web’ and the closer we can bring the ‘Web’ and the ‘Mobile Web’ towards each other, the wider the usage of the Mobile Web and consequently the greater the knock on synergies to the Web itself.

The first principle of Mobile Web 2.0 is ‘User generated content will change the balance of power in the Mobile Data Industry’ (the seven principles of Mobile Web 2.0 is a separate blog , yet to come, but for now, lets just worry about the first principle). The mobile device is ideally poised to capture content at the point of inspiration. Hence, it is a major driver to Web 2.0. With the proliferation of rich mobile devices, content will be increasingly created on the small screen BUT consumed on the bigger screen(typically the PC). Anything that makes this process easier(i.e. the consumption of content originally created on mobile devices on the wider screen) is a boost to Mobile Web 2.0.

Hence, the first product in the spotlight is the ‘Bitty Browser’; even though it still is not pitched towards the Mobile Web yet.

Curious fact
Founder Scott Matthews's father is Mike Matthews, who runs Electro-Harmonix  ,home of cult classic guitar effects like the Big Muff Pi and Small Stone, used by artists like Jimi Hendrix, Kurt Cobain, The Red Hot Chili Peppers!

As usual, we seek new ideas
Many thanks for the amazing response to my first post. If you think you are working on a great Mobile web 2.0 idea or if you can recommend a product or a service that conforms to Mobile Web 2.0, please email me at ajit.jaokar at futuretext.com

More Stories By Ajit Jaokar

Ajit Jaokar is the author of the book 'Mobile Web 2.0' and is also a member of the Web2.0 workgroup. Currently, he plays an advisory role to a number of mobile start-ups in the UK and Scandinavia. He also works with the government and trade missions of a number of countries including South Korea and Ireland. He is a regular speaker at SYS-CON events including AJAXWorld Conference & Expo.

Comments (5)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.