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Agile Computing Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Larry Alton

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Trojan™ Takes a New Spin on Sexual Health Education With Trojan™ Safe Ride Taxis

Trojan™ to use game show-style taxi trips and history of condoms documentary to mark Condom Awareness Week

EWING, N.J., Feb. 11, 2013 /PRNewswire/ -- The rubber is literally meeting the road during Condom Awareness Week, as the makers of Trojan™ Brand Condoms deploy a fleet of Trojan™ Safe Ride taxis to drive home the facts about condoms. Americans are invited to get in and gauge their sexual health IQ by participating in a condom trivia game while en route to their destination.

(Photo:  http://photos.prnewswire.com/prnh/20130211/NY57351-a )
(Photo:  http://photos.prnewswire.com/prnh/20130211/NY57351-b )
(Logo:  http://photos.prnewswire.com/prnh/20121023/NY97855LOGO-b )

On February 14th and 15th from 7:00pm to 2:00am, people will have the opportunity to receive a complimentary "safe ride" in designated zones within New York City. Passengers who hail the Trojan™ Safe Rides will be asked to challenge themselves during this interactive trivia experience, aimed at providing passengers with accurate information about sexual health and condom usage. All passengers have the chance to walk away with Trojan™ Brand Condoms prizes.  

"While using a condom is easy, it is important that people have the facts to ensure they are using them consistently and correctly, and that we continue to dispel the myths associated with condom usage," said Bruce Weiss, Vice President of Marketing for Trojan™ Brand Condoms. "The Trojan™ Safe Rides serve as a 'vehicle' to get the facts out in a fun and engaging way."

The education won't stop when the passengers reach their destination. The initiative coincides with the launch of the Condomology web site (www.FactsAboutCondoms.com), a consumer-friendly sexual health resource developed in partnership with the American Sexual Health Association (ASHA). Consumers can log on to view a new short film documenting the historical journey of one of the most important sexual health innovations ever created, titled "The History of Condoms."

Get In and Gauge Your Sexual Health IQ

On February 14th and 15th, brand ambassadors will be on foot in popular nightlife neighborhoods in New York City distributing information on how people can flag down a Trojan™ Safe Ride. The trivia experience begins as passengers enter the taxi and ends when the driver arrives at the passenger's destination, within the designated zones. Passengers who answer five or more questions correctly receive a Trojan™ Brand Condoms prize pack. Those who answer all of the questions correctly win a year's supply of Trojan™ Brand Condoms.

Participants can choose to participate and receive a complimentary ride within the designated areas below.

Designated Areas in New York City

Perimeters of the zone are 14th Street, 1st Avenue, E. Houston Street, S. Bedford Street, Hudson Street, and 8th Avenue. For more information, please visit Facebook.com/TrojanCondoms 

Trojan™ Has You Covered for National Condom Month with New Documentary

Narrated by some of the most renowned sexual health experts and historians, the documentary takes a fascinating look at the evolution of the condom, from its humble beginnings in ancient Egypt to the innovations of present day. Experts from the Center for Sexual Health Promotion at Indiana University, Museum of Sex, Dittrick Medical History Center, ASHA and Trojan™ Brand Condoms take a peek beneath the sheets on how condoms have impacted American history.

People can find the video and get up to speed on sexual health by visiting www.FactsAboutCondoms.com – a web site developed by the makers of Trojan™ Brand Condoms in partnership with ASHA, dedicated to providing people with fact-based information about condoms in an easily understandable and shareable way. 

About TROJAN™ CONDOMS

TROJAN™ Brand Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN™ Brand Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are over 30 varieties of TROJAN™ Brand Condoms. More Americans trust the TROJAN™ brand than any other condom. For more information, visit www.TrojanCondoms.com

Contact:


Esther Walsh     

Bjorn Trowery         

Edelman         

Edelman

(212) 277-3784         

(212) 704-4556

[email protected]      

[email protected]                 

 

 

SOURCE TROJAN(TM) Brand Condoms

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