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Agile Computing Authors: Elizabeth White, Liz McMillan, Jeev Trika, Scott Allen, Yakov Fain

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Avid Customers Shine Bright at the 55th Annual GRAMMY® Awards

Avid® (NASDAQ: AVID) today congratulates its many customers recognized as award nominees and winners at the 55th Annual GRAMMY® Awards, the world’s most prestigious ceremony honoring music professionals. At the GRAMMY Awards held on February 10, 2013, various artists, producers and engineers who use Avid's audio solutions took home awards, including Record of the Year, Gotye featuring Kimbra for Somebody That I Used To Know; Album of the Year, Mumford and Sons for Babel; and Best Rock Album, Black Keys for El Camino. Avid solutions were also used in the studios of other GRAMMY Award winners including, Producer of the Year, Dan Auerbach for Black Keys, El Camino; Best New Artist, fun. for We Are Young; Rap Album, Drake for Take Care; Best Rap Song, Jay-Z & Kanye West for N****s In Paris; and Best Traditional R&B Performance, Beyoncé for Love on Top.

Many of this year’s GRAMMY award-winning and nominated musical projects were created using Avid’s professional audio solutions. Nominated albums powered by Avid Pro Tools® included Frank Ocean’s Channel Orange; Taylor Swift’s We Are Never Ever Getting Back Together; Björk’s Biophilia; and M83’s Hurry Up, We're Dreaming.

Of his nomination and Grammy win, François Tétaz said, “I was really surprised – it felt like a big warm hug from a lot of people. It was very affirming.” Regarding his recording process, Tétaz said, “Somebody That I Used To Know was recorded and mixed entirely in Pro Tools. It didn’t hit a board – it was just done in Pro Tools. It wasn’t mixed on a board because it didn't need to be. It was working so well it just didn't need anything else.”

“Year after year, the world’s most celebrated musical talent chooses Avid to help bring their creative visions to life and inspire listeners everywhere,” said W. Sean Ford, Avid Vice President of Worldwide Marketing. “Avid solutions set the industry standard when it comes to recording and producing the best music on the planet, and we are never more aware of that than when we see our customers shine on music’s biggest night. We congratulate all our customers who were nominated and won at this year’s GRAMMY Awards.”

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, and television shows, to live concert tours and news broadcasts. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius® and System 5. For more information about Avid solutions and services, visit www.avid.com connect with Avid on Facebook, Twitter, YouTube, LinkedIn, SoundCloud; or subscribe to Avid Buzz.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Media Composer, Pro Tools, Interplay, iNEWS, ISIS, Sibelius and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. Grammy is a trademark of The National Academy of Recording Arts & Sciences, Inc.

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