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Agile Computing Authors: Talend Inc., Charlotte Spencer-Smith, Sanjay Uppal, Liz McMillan, Ed Featherston

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Epiphany Crafts Unveils Crafty Bands Design-It-Yourself, Custom Charm Bracelet Kits During Toy Fair 2013

Epiphany Crafts, an arts-and-crafts company offering create-your-own buttons, charms, embellishments and bracelets, will introduce a new line of design-it-yourself custom charm bracelet kits for kids called Crafty Bands, during the American International Toy Fair 2013 (Booth #6341), held February 10-13 in New York City.

The global market for arts-and-crafts toys is forecast to grow at a 2 percent CAGR through 2015, with the United States leading the market in the category. In fact, the arts-and-crafts category has experienced one of the most significant increases in sales performance for the toy industry in the last several years.

“Building on our success in the craft-and-hobby segment, we’re excited to introduce Crafty Bands to the toy industry at Toy Fair,” said Brian Fogg, co-founder of Epiphany Crafts. “Crafty Bands have a high entertainment value, encouraging hours of creative, open-ended activity―all at an attractive price point. Crafty Bands allow children to move away from the typical pre-made charms and pre-printed designs to create and accessorize their own ‘cool’ charm bracelets with and for their friends. These bracelets are a reflection of who they really are and what they love.”

Designed for kids ages 8 and older, and ideal for that hard-to-buy-for tween, Crafty Bands are affordable, easy and safe to craft, allowing kids to mix and match colorful bracelets and accessorize with personalized charms created from photos, magazines and more. Bracelets come in a variety of popular colors, such as Bubblegum Pink, Grape Purple, Ice Blue and Lime Green.

Epiphany Crafts has also introduced a new free Picto-Gizmo application available on its website, which allows creative kids the chance to upload their favorite photos and re-size them to fit their Crafty Bands settings.

Here’s just how easy it is to create a Crafty Band:

  • Simply find a cool design or picture in a magazine or on the Internet
  • Slide the design into the innovative, patented Shape Studio Tool
  • Place the Bubble Cap over the design
  • Close the lid and press
  • Remove the Bubble Cap and glue it into the Crafty Snap Setting
  • Close the Crafty Snap Setting through the band

The Crafty Bands Starter Kit is priced at $29.95, and includes the Shape Studio Tool, four Crafty Bands, 20 Crafty Snaps, 20 Bubble Caps and adhesive. Refill Kits, including four Crafty Bands and 20 Crafty Snaps, are priced at $6.99.

Toy Fair 2013 Activities

Crafty Bands has special events and gifts for those attending Toy Fair 2013, as they take over the Big Apple. Stop by the Crafty Bands Booth #6341 to create your own personalized Crafty Band, be one of the lucky daily winners of a free “I Love NY” souvenir bag, participate in an “Apple Picking” contest, register to win an Apple iPad WiFi 64GB, or learn about the new Crafty Bands’ mascot, Bandit.

Crafty Bands are available to order online or by visiting www.paperwishes.com or www.hearthsong.com. For more information on Crafty Bands, please visit www.craftybands.com and on Facebook.

About Epiphany Crafts

Based in Corona, Calif., Epiphany Crafts offers a diverse selection of practical and easy-to-use products aimed at inspiring creativity at any age and fostering crafting as a hobby from one generation to the next. The company’s marquee product, the Shape Studio Tool, combines proven design innovation with ease of use, allowing today’s crafters to quickly and affordably create their own buttons, charms, embellishments and bracelets. Epiphany Crafts can be found in major retailers such as Michael’s, Hobby Lobby and Archiver’s as well as in boutique arts-and-crafts stores. For more information on Epiphany Crafts, please visit www.epiphanycrafts.com and on Facebook.

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