|By Business Wire
|February 8, 2013 06:25 AM EST
The Tessitura Network Inc., the leading provider of technology, services
and learning community for the arts and cultural sector, was a sponsor,
exhibitor and prominent presenter at the International Ticketing
Association conference (INTIX), held January 29-31, 2013 in Orlando,
Florida. Tessitura Network’s position as an innovative leader in total
customer relationship management was an ideal complement to the
conference theme of “Magical Service Sparks Real Results!” Tessitura
users and staff were featured in three presentations during the
conference, which featured best practices at Network organizations to
communicate effectively with patrons and achieve operational excellence.
Business intelligence was the topic of several INTIX sessions, and in a
presentation entitled “Reporting Dreams Can Be Reality: Ticketing and
Marketing Analytics,” Nicole Keating of Adrienne Arsht Center for the
Performing Arts (Miami) spoke on how the organization utilizes data in
Tessitura to improve audience communication and increase revenue. Andrew
Recinos, Executive Vice President of the Tessitura Network and an expert
in the field of data analytics and business intelligence, presented on
how strategic business goals can be tracked and met through effective
reporting. “The Tessitura Business Intelligence suite – comprised of 200
customizable reports, advanced data mining and configurable Tessitura
Dashboards - help Network organizations like the Arsht Center realize
thousands of dollars in additional revenue,” notes Recinos. “Best of
all, these services are included with the Tessitura license at no
Another prevalent topic at INTIX was monetizing social media, and
Tessitura Network Vice President of Internet Strategy, Kristin Tigart,
presented alongside Lisa Middleton of Stratford Festival about TN Social
Ticketing™, a product which allows patrons to quickly purchase single
tickets or group tickets with Facebook friends, all without ever leaving
Facebook. TN Social Ticketing, introduced in 2012, is already in use by
several Tessitura member organizations and can be implemented as either
a fully custom-built Facebook app, as elected by Stratford Festival, or
as fully-brandable, quick-to-market prebuilt application from the
“Increase Ticket Sales Based on Audience Profiles and Behavior” included
a presentation by Anne Trites on Yale Repertory Theatre’s recent use of
Tessitura’s business intelligence tools to test actual customer behavior
against long-held assumptions. Trites is the Director of Marketing for
Yale Rep as well as an Associate Professor at the Yale School of Drama,
and she described how the marketing department changed their approach
and ongoing strategy based on her study results. “Tessitura made it easy
for us to access the data we needed in order to make informed decisions
about where to invest our marketing dollars,” said Trites. “It also
enabled us to analyze pricing data and make significant changes to our
strategies that resulted in increased revenue.”
Later this year over 1,400 members of the Tessitura Community are
expected for the annual Tessitura Learning & Community Conference
(TLCC), which will expand on the themes mentioned above in 200
discussion sessions and presentations. TLCC is the largest cross-genre,
cross-department, cross-function, cross-geography gathering in the arts
and cultural industry. “The opportunity to learn and share with the
Tessitura experts, partnering vendors and industry colleagues is
extraordinary and goes beyond software topics - it’s also about best
practices, strategies, legal issues. It’s the one professional
development expense that my CEO and I agree can't be cut,” says Susan
Crockett, Chief Information Officer at Ruth Eckerd Hall.
About Tessitura Network Inc.
More than 400 theaters, orchestras, performing arts centers, university
arts departments, museums, festivals, dance and opera companies are
members of the Tessitura Network. Tessitura Network organizations are
located in the United States, Australia, Canada, Ireland, New Zealand
and the United Kingdom. Tessitura Software is the flagship product of
the Tessitura Network and provides a unified platform for all
departments within an organization to manage customer relationships,
ticketing, marketing, subscriptions, fundraising, memberships, reporting
and Web transactions. Deployment of Tessitura Software is either via the
Network hosted RAMP™ option or via in-house operated servers. The
Tessitura Network also offers services such as N-Scan™ ticket scanning
for access control, express web integration, TN Mobile Plus™ for mobile
ticketing and content streaming, and TN Social Ticketing™ for selling
tickets on Facebook and more. As a non-profit corporation governed by an
elected board of Network participants, the Tessitura Network mission is
focused on providing continually innovated technology and services and
improving the operations of users of its software rather than a profit
motive. The mission also encourages and enables knowledge sharing among
its open community of users. For more information about Tessitura
Network, please contact Barbara Mazer Gross, Marketing and Sponsorship
Manager, [email protected],
(888) 643-5778 x346 or visit www.tessituranetwork.com.
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