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Twitter Being Used to Cast a Hollywood Movie

Twitter & MoviesIt’s no secret that Twitter’s data has been shown to predict box office performance weeks before a movie opening. However, the company’s latest venture takes it much further back in the production cycle. Adam Bain, president of global revenue at Twitter, said he was making the rounds in the Hollywood studios recently when a producer gave him a proposal: “One studio chief said ‘This is amazing. I’ve got a film in production right now and I’m making casting decisions. What can Twitter tell me about a movie that’s going to appear two years from now?’” That led Twitter to take part in what Bain calls a Moneyball-style effort to find undervalued actors. Bain didn’t go into specifics, but said the actors are being considered not because of their follower counts, but because of their engagement. Bain declined to say which studio and which film Twitter is working with.

Read the full story at Mashable.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.