Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

News Feed Item

SellPoint Acquires ShowUHow to Deliver the Most Comprehensive Rich Media Platform for Online Selling

SellPoint, Inc., the leading publisher of rich, interactive product content, has acquired ShowUHow, a provider of video-based applications that accelerate sales, qualify leads and engage online shoppers. Terms of the transaction were not disclosed.

The combination of ShowUHow’s groundbreaking Video Information Guides and SellPoint’s customizable Active Product Tours — which marry dynamic, attention-getting video with an array of compelling sales and support materials — promises to remodel the online shopping experience for consumers, brands and retailers alike.

“As online shoppers continue to become more sophisticated, the need for product manufacturers to create and supply rich, in-depth product information for consumers in all phases of the purchasing process is more important than ever,” said Brian O'Keefe, President and CEO of SellPoint. “Whether it’s someone who’s casually browsing for a new HDTV and wants to know about the built-in Wi-Fi feature, or a recent purchaser of a car seat who wants to see exactly how to install it, the combined solutions of ShowUHow and SellPoint provide brands the ability to deliver the right information to shoppers at all points in the purchasing process, and at all the right places online.”

SellPoint is quickly gaining momentum as consumer brands increasingly rely on rich, interactive product content to educate shoppers and promote their merchandise. The SellPoint solution is more vital than ever as the touch points with consumers continue to multiply. Whether it is email, web, Facebook, Twitter, or Pinterest, there are now many valuable points of interaction between consumer brands and their customers. SellPoint has its customers covered with compelling, rich media product demonstrations that deliver the most informative and impactful experience to online shoppers.

The product video and interactive content market is coming into focus now that global ecommerce sales are on track to top $1 trillion annually by 2016, according to Morgan Stanley. SellPoint works with more than 200 leading consumer brands, including Dell, Canon, and Brother, delivering their video and interactive product content to the top online retail shopping sites.

SellPoint automatically connects product videos and interactive content to each retailer’s website, ensuring the product story — richly told — is found virtually everywhere goods are sold online. From the largest nationwide chains such as Wal-Mart, Costco, Best Buy, Office Depot, Staples, and Sears, to regional specialty stores, retailers everywhere are partnering with SellPoint to transform existing product pages into interactive product merchandising solutions that inform, entertain, and motivate shoppers to buy.

SellPoint also delivers valuable market intelligence to its brand customers and retail partners. Shopper interaction with products is captured and graphically represented through SellPoint’s sophisticated online reporting solution. The SellPoint Dashboard enables brands and retailers to see the impact of their product content in real time, combining customizable reporting with insightful analytics to reveal shopper interest and behavior across all online points of sale.

About SellPoint Inc.

Located in San Ramon, California, SellPoint publishes video and interactive product content on behalf of leading consumer brands to over 200 of the top online retail shopping sites via its unique online retail publishing network. The SellPoint Merchandiser™ Solution provides consumer brands a controlled, consistent, and highly engaging product presentation syndicated across all of their online points of sale through a single point of contact. In addition, the SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...