ScoreBig.com, the live entertainment industry’s first online marketplace for the safe and secure liquidation of unsold ticket inventory, today announced the addition of Scott O’Neil to the company’s advisory board. In his 20-year career, O’Neil has served as a senior executive for some of the pre-eminent sports and entertainment brands including Madison Square Garden (the New York Knicks, New York Rangers and New York Liberty), the Philadelphia Eagles, and the National Basketball Association. O’Neil joins a world-class team of industry leaders and investors including David Goldberg, former Ticketmaster EVP; Gideon Yu, president of the San Francisco 49ers and former chief financial officer of Facebook and YouTube; Shari Redstone, vice chairman of the board of Viacom and CBS; Finn Wentworth, former president and chief operating officer of YankeeNets; and Cheryl Rosner, former CEO of TicketsNow.com and president of Hotels.com.

“Scott’s strategic insight and track record of building exceptional businesses will be an invaluable asset as our business continues to scale quickly,” said Adam Kanner, ScoreBig.com CEO. “He is joining an incomparable team of advisors, directors, investors and management who are all dedicated to solving the two biggest issues facing the live entertainment industry today – filling seats in brand-protected manner and bringing back casual and price sensitive fans by increasing the affordability of live event tickets.”

“Unsold ticket inventory is an age-old issue for the live events industry, but at the same time a huge opportunity for ScoreBig.com,” said Scott O’Neil. “ScoreBig.com is the only business that offers consumers deep savings on tickets in a way that protects the brand of the property and the integrity of full-price sales. With greater than 500% growth in the last year, ScoreBig.com has incredible velocity and is poised to transform the way unsold ticket inventory is moved. I’m thrilled to be joining the team at ScoreBig.com and look forward to supporting its continued growth and success.”

In his years at the Philadelphia Eagles, National Basketball Association and Madison Square Garden, O'Neil established a reputation as a decisive leader and change agent, growth driver and builder of world-class organizations. During O’Neil’s tenure as president of Madison Square Garden Sports, revenue for MSG Sports grew over 40%. As president, O’Neil oversaw the business operations of The Madison Square Garden Company’s (MSG) three professional sports teams, the New York Knicks, New York Rangers and New York Liberty, leading some of the most coveted brands in sports.

O'Neil came to MSG from the National Basketball Association (NBA), where as senior vice president he oversaw the league’s team marketing and business operations. He advised NBA and WNBA teams on ticket sales and service, sponsorship development, and marketing. He also managed the NBA’s Canadian business, Relationship Marketing, and the NBA Development League. During his tenure at the NBA, O’Neil was instrumental in NBA teams combining to set the all-time record for regular and postseason gate receipts, attendance and sponsorship revenues during multiple seasons. He also was a driving force in creating a culture of sharing best practices that became the gold standard in how leagues and teams can work together to collectively lift the total business.

Before joining the NBA he oversaw the launch of HoopsTV, serving as the company’s president. The company raised $15M and challenged the NBA for digital thought leadership in basketball. Earlier in his career, O’Neil honed his sales and marketing expertise with the Philadelphia Eagles of the National Football League, where he became vice president of sales, and the New Jersey Nets, where he began his career as a marketing assistant.

About ScoreBig.com

ScoreBig.com enables consumers to get great tickets for live sports, concert and theater events – at guaranteed savings of up to 60 percent. ScoreBig.com customers pick their own price on seats from the floor to the rafters, always pay less than box office price, and never pay any fees. For its partners, ScoreBig.com is the first and only opaque sales channel to move unsold ticket inventory in a way that protects the ticket owner’s brand and full-price sales. Headquartered in Los Angeles, Calif., ScoreBig.com was founded in 2009 and is backed by Bain Capital and U.S. Venture Partners. ScoreBig.com was recently recognized by Forbes as one of America’s Most Promising Companies and by Billboard as one of the 10 Best Start-ups of 2012.

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