ANAHEIM, CA -- (Marketwire) -- 02/07/13 -- LiveWire Ergogenics, Inc. (OTCQB: LVVV)

CEO Bill Hodson reports:

LiveWire Ergogenics, Inc. has entered an agreement with Dixon Marketing, Inc. ("DMI"), a worldwide, full service military sales and marketing agency. Under the terms of the broker agreement, DMI will market LiveWire Energy™ chews throughout the US Military's worldwide commissary and exchange markets.

DMI's specialized teams will handle all aspects of LiveWire's brand development within the military's resale markets at the headquarters, commissary and exchange levels. Founded in 1964 by Virgil H. Dixon, DMI is one of only six worldwide sales and marketing agencies which service all of the US Military resale systems.

Mr. Hodson commented, "We're very pleased to have LiveWire Energy™ represented by Dixon Marketing, Inc. We believe that the US Military is an important market for LiveWire Energy™ chews and Dixon Marketing provides us with a prestigious and very professional representation in that market."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.