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Mobile Commerce News Weekly – Week of February 3, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

As more consumers than ever shift over to smartphones and tablets, 2013 is shaping up to be the biggest year for mobile so far. Indeed, 17.4 million iOS and Android devices were activated on Christmas day alone. Read Original Content

Forrester Research analyst Denee Carrington predicts that over the next five years, U.S. consumers will spend money using mobile payments at an accelerating rate: $90 billion by the end of 2017, up from $12.8 billion last year. Read Original Content

Despite a record holiday quarter for iPad sales and a strong 2012 for the popular Apple tablet, the market-leading product saw its global market share dip in Q4 of last year. Read Original Content

Webalo is enterprise mobility the way it was meant to be – easy, fast, and affordable. It can be configured in minutes to deliver secure, interactive, bi-directional, transactional mobile access to the enterprise applications and data employees rely on to do their jobs – all for pennies an app. It’s 100x faster than traditional mobile application development, a fraction of the cost, and simple enough for anyone to master. Webalo reduces the burden on IT, lowers overhead (by eliminating development software, coding, consultants, and technologies for managing and distributing mobile apps), extends the value of enterprise applications, and leverages the power of smartphones and tablets. For more information, please visit

A new report from Research 2 Guidance says in 2012, most online stores made less than five percent of their revenue via a mobile app. Fewer than a fifth made a significant percentage of their revenue from mobile, only 19 percent of companies realized more than a quarter of their revenue via their mobile shopping apps. Read Original Content

By 2014, US adult digital coupon users will surpass 100 million. As emarketer Inc. said, growth will come in at 4.6 percent this year and will remain slow but steady through 2014. Read Original Content
Facebook on Wednesday posted a 40 percent fourth-quarter revenue jump to $1.59 billion and reported its strongest quarterly advertising growth for all of 2012, as it ramped up its mobile business and offered new tools to advertisers to better target consumers. Read Original Content

More than 80 percent of marketers expect their organization to increase focus on mobile marketing strategies this year, according to the 2013 Aquent/American Marketing Association survey. Read Original Content

Forrester forecasts US mobile payments will reach $90 billion in 2017, a 48 percent compound annual growth rate from the $12.8 billion spent in 2012. Read Original Content

It's a good time to be supplying retailers with mobile marketing solutions. According to UK-based analysts at Juniper Research, spending by retailers on mobile marketing will reach $55 billion by 2015, up from $28 billion this year. Read Original Content

U.S. Bank will be offering FlexPerks Visa cardholders in Salt Lake City, Utah, and Portland, Oregon, the option to try a new mobile payment product called U.S. Bank Go Mobile. Customers carrying an iPhone 4 or 4S will be shipped a special case from DeviceFidelity that will enable the phones to use NFC technologies to pay for purchases at the point of sale. Read Original Content

The mobile payment market in China looks to be turning into a force to be reckoned with. Market research firm Analysys International recently predicted that by 2015, mobile payments in the People’s Republic would top $114 billion. Read Original Content

A report from reveals the number of mobile payment users is poised for a significant increase in the coming years, with total global user base to reach 400 million by 2016. Read Original Content

More than one billion mobile phone users will have made use of their mobile devices for banking purposes by the end of 2017, according to a new report from Juniper Research. Read Original Content

According to a new report from Gartner, revenue from mobile advertising is expected to hit $11.4 billion worldwide this year, up from $9.6 billion in 2012. And by 2016 worldwide mobile ad revenue is expected to reach $24.5 billion. Read Original Content

Mobile advertising prices rose dramatically in the fourth quarter of 2012, as the advertising season began. In fact, the metric for effective cost per thousand impressions was up 50 percent, new data suggests. Read Original Content

Recent Articles by Kevin Benedict

Speed, Change and Mobile Banking
The Pitfalls of Real-Time Mobile Commerce
Mobile Devices, Management Structures and SMAC, Part 1
Mobility, Location, Speed and Refugees
Soti, Enterprise Mobility and the Changing World of MDM
Business Transformation Involving Mobile and Social Technologies
Mobile and Social Businesses are Changing Management
Mobile Strategies - Time, Place and Waste

Recorded Webinars of Note

9 Reasons Why Every Business Needs a Mobile Strategist

Whitepapers of Note

Carpe Mobile
ClickSoftware Mobility Suite and Sybase Mobility Solution
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
The Long Tail of Enterprise Mobility
Two Roads to Mobile Workforce Management: Choosing Between On-Premises and Cloud Delivery
Why Mobile Clients are Just Stepping Stones to Better Solutions


Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@ThingsExpo Stories
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
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The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.