Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, Darren Anstee

News Feed Item

Partout sur la planète, les fans de Monopoly concluent que le pion chat sera le complément « rrrêvé » à la version traditionnelle du jeu

Le prochain pion du jeu MONOPOLY permettant de « Passer à GO! » et réclamer 200 $ sera... le chat! Après un vote d'un mois sur Facebook et un taux de participation sidérant des fans et des organisations de 185 pays du globe, le chat a été retenu et il deviendra la nouveauté de ce jeu phare de Hasbro (NASDAQ: HAS). Le chat est parvenu à passer devant le robot jouet, la guitare, l'hélicoptère et la bague à diamant durant la campagne « Save Your Token (Sauvez votre pion) » de MONOPOLY, en obtenant 31 % des votes des fans.

Following a worldwide online fan vote, NBC's TODAY Show hosts, from left, Al Roker, Savannah Guthrie ...

Following a worldwide online fan vote, NBC's TODAY Show hosts, from left, Al Roker, Savannah Guthrie, Matt Lauer and Natalie Morales unveil the MONOPOLY game's newest addition - the cat token, Wednesday, Feb. 6, 2013, in New York. The cat replaces the iron token in the classic game. (Photo by Jason DeCrow/Invision for Hasbro/AP Images)

Dans ce vote visant à laisser les fans décider des pions traditionnels à « sauver », le chien Scottie s'est nettement classé bon favori, obtenant plus tard 29 % des votes. Pendant la durée de ce vote, les prenants du fer à repasser, de la brouette et de la chaussure militaient énergiquement pour sauver leur pion préféré de la prison à vie et faire en sorte qu'il soit toujours de la partie. À la fin d'une lutte très serrée, les fans n'étaient plus chauds à l'idée de garder le fer à repasser. Avec seulement 8 % des votes, ce pion emblématique est passé derrière la brouette et la chaussure, et s'est fait « débranché » du jeu MONOPOLY pour de bon. Bien qu'il ait fait partie intégrante de la vie culturelle depuis son entrée dans le jeu au cours des années 1930, le fer à repasser a perdu la faveur des fans d'aujourd'hui et sera retiré du jeu.

Hasbro commencera immédiatement à remplacer le fer à repasser par le pion chat dans les chaînes de production de MONOPOLY, laissant peu de temps aux consommateurs qui préfèrent le jeu actuel de se procurer cette version qui comprend le fer à repasser et les sept autres pions traditionnels. Le nouveau jeu MONOPOLY contenant le pion chat fera son entrée sur les rayons pendant la deuxième moitié de 2013.

« Nous savons que les amoureux des chats de la planète feront un chaleureux accueil à ce nouveau pion chat du jeu MONOPOLY, a affirmé Eric Nyman, premier vice-président et chef mondial de la marque chez Hasbro Gaming. Bien qu'un peu attristés de voir partir le pion fer à repasser, nous sommes heureux de cet excellent choix des fans et sommes parfaitement certains que le pion chat sera tout aussi emblématique que les pions d'origine. »

Hasbro a organisé la campagne « Save Your Token (Sauvez votre pion) » de MONOPOLY sur Facebook du 9 janvier au 5 février 2013. Les fans peuvent aller sur Facebook.com/Monopoly pour faire leurs adieux au fer à repasser et consulter d'autre contenu de cette campagne.

A propos de Hasbro

Hasbro inc. (NASDAQ: HAS) est un fabricant de jeu de marque engagée à combler le besoin fondamental de jouer des enfants et de la famille grâce à l'inventivité de son portefeuille de jeux de renom mondial, dont TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP et G.I. JOE. Offrant jouets et jeux, émissions de télévision, films, jeux électroniques et un régime de concession de licences complet, Hasbro s'efforce d'enchanter sa clientèle aux quatre coins du monde en lui faisant vivre des expériences de jeux et de divertissement innovantes sous diverses formes et formats, en tout temps et en tout lieu. Apprenez-en davantage sur www.hasbro.com.

HASGP

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...