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Agile Computing Authors: Elizabeth White, Yeshim Deniz, Harry Trott, Pat Romanski, Liz McMillan

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Los fanáticos de Monopoly en todo el mundo deciden que la ficha del gato será una incorporación purr-fecta al clásico juego

¡La próxima ficha del juego MONOPOLY que ‘se incorporará’ y ganará $200 dólares será... el gato! Luego de un mes de votación en Facebook y una abrumadora respuesta por parte de los fanáticos y las organizaciones de 185 países en todo el mundo, el gato ha sido elegido y se convertirá en la incorporación más reciente del clásico juego de Hasbro (NASDAQ: HAS). El gato pudo darle un zarpazo al robot de juguete, a la guitarra, al helicóptero y al anillo de diamante en la campaña “Salva tu ficha” de MONOPOLY al recibir el 31% de los votos de los fanáticos.

Following a worldwide online fan vote, NBC's TODAY Show hosts, from left, Al Roker, Savannah Guthrie ...

Following a worldwide online fan vote, NBC's TODAY Show hosts, from left, Al Roker, Savannah Guthrie, Matt Lauer and Natalie Morales unveil the MONOPOLY game's newest addition - the cat token, Wednesday, Feb. 6, 2013, in New York. The cat replaces the iron token in the classic game. (Photo by Jason DeCrow/Invision for Hasbro/AP Images)

En el voto para decidir qué fichas clásicas serían ‘salvadas’ por los fanáticos, el perro Scottie fue un claro favorito al inicio, que finalmente se aseguró el 29% de los votos. Mientras tanto, los adeptos a la plancha, la carretilla y el zapato hicieron una vigorosa campaña para salvar sus fichas favoritas de una vida entera en prisión y asegurarse de que permanezcan en el juego. Tras una competencia muy reñida, los esfuerzos de los fanáticos no fueron suficientes para la plancha. Con solo el 8% de los votos, la emblemática ficha se ubicó detrás de la carretilla y el zapato y será eliminada del juego MONOPOLY. Pese a formar una parte integral de la vida cuando la ficha se incorporó al juego en la década del 30, la plancha ha caído en desgracia entre los fanáticos actuales y será retirada del juego.

Hasbro empezará a reemplazar a la plancha con la nueva ficha del gato en las líneas de producción de MONOPOLY de inmediato, por eso, quienes quieran continuar jugando con la plancha y las otras siete fichas clásicas tienen un tiempo limitado para conseguir la versión actual del juego. El nuevo juego MONOPOLY que incluirá la ficha del gato llegará a las tiendas entre mediados y fines de 2013.

“Sabemos que los amantes de los gatos en todo el mundo estarán felices de darle la bienvenida a la nueva ficha del gato en el juego MONOPOLY”, señaló Eric Nyman, vicepresidente ejecutivo y líder de marca mundial de Hasbro Gaming. “Si bien estamos un poco tristes por la partida de la plancha, la ficha del gato es una elección fantástica de los fanáticos y no tenemos dudas de que será tan emblemática como las fichas originales”.

Hasbro realizó la campaña “Salva tu ficha” de MONOPOLY en Facebook desde el 9 de enero hasta el 5 de febrero de 2013. Los fanáticos pueden visitar Facebook.com/Monopoly para despedirse de la plancha y ver el contenido adicional de la campaña “Salva tu ficha” de MONOPOLY.

Acerca de Hasbro

Hasbro, Inc. (NASDAQ: HAS) es una empresa de juegos de marca reconocida dedicada a satisfacer la necesidad fundamental de jugar de los niños y las familias a través de la expresión creativa de la cartera de marcas de primer nivel de la Empresa que incluye TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP y G.I. JOE. Desde juguetes y juegos hasta programación de televisión, películas, juegos digitales y un vasto programa de licencias, Hasbro se esfuerza por complacer a sus clientes globales con experiencias de entretenimiento y juego innovadoras, en una variedad de formas y formatos, en cualquier momento y lugar. Para más información, visite www.hasbro.com.

HASGP

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