Agile Computing Authors: William Schmarzo, Liz McMillan, Carmen Gonzalez, Jim Kaskade, Lori MacVittie

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CCC Announces MirrorLink Tagline Contest Winners

The Car Connectivity Consortium (CCC), an organization driving global technologies for phone-centric car connectivity solutions, today announced first-, second- and third-place winners of its first and very popular MirrorLink Tagline Contest. The CCC invited drivers and passengers from around the world to submit witty one-liners to capture the best of what MirrorLink offers in the way of ease of use and increased safety on today’s roads.

The three winning taglines are:

  • First Place: MirrorLink: Connect and ride, submitted by Ronja Holzinger of Edgware, UK
  • Second Place: MirrorLink: Drive safer. Drive smarter. Drive connected., submitted by Deborah O’Donoghue of Eastbourne, UK
  • Third Place: MirrorLink: Reinventing hands-free, submitted by Luis Vera-Tadeo of Hawthorne, CA

All three winners will receive a MirrorLink-enabled Sony XAV 601BT and compatible Nokia E7 smartphone.

“The MirrorLink tagline contest was a great way to involve car and tech enthusiasts around the world in the very exciting endeavor of finding the best way to describe what MirrorLink does for the connected driving experience,” said Mika Rytkonen, president and chairman of the CCC. “The CCC was very encouraged by the level of participation and by the many variations on how to communicate the most important facets of our technology. We hope to provide more avenues via social media for consumers in the connected-car ecosystem to share their voice.”

The MirrorLink tagline contest began on November 13, 2012 and attracted hundreds of taglines from around the world. The competition concluded on January 15, at which time the CCC steering committee carefully judged entries.

“The CCC would like to thank all participants for the wit, humor and insightfulness found in every entry,” said Alan Ewing, executive director of the CCC. “We hope to keep the dialogue very much open and encourage all interested parties to share their thoughts with us at any time and via the medium of their choice.”

About the Sony XAV-601BT

The new XAV-601BT in-dash A/V receiver features a high-quality, double DIN WVGA display with full touch screen capability and universal smartphone connectivity, enabling users to control music and apps with their compatible smartphones. In addition to streaming compatible smartphone screen content to the in-dash screen, the device features Passenger App Control®, which allows connection of an iPhone® or iPod® (via USB) to the system. The XAV-601BT features an advanced graphical user interface with three-dimensional screen visualizers and ultra-fast response. Users have the freedom to customize the receiver's wallpaper or choose from a number of preset screen visualizers. The interface also displays album artwork during music playback. The system works with Pandora® on iPhone®, Android®, and Blackberry® phones, and is SiriusXM Satellite Radio ready. Sony's Advanced Sound Engine with EQ7 allows customization of audio settings for a truly impressive listening experience. In addition, the XAV-601BT model has a fully detachable faceplate. The XAV-601BT is available for about $550 at Sony Stores, online at www.sony.com/car as well as throughout the Sony Authorized Dealer Network nationwide.

About the Car Connectivity Consortium

The CCC is dedicated to cross-industry collaboration in developing MirrorLink™ global standards and solutions for smartphone and in-vehicle connectivity. Members are among the world’s leading automotive, mobile communications and consumer electronics companies. For further information visit www.carconnectivity.org.

Sony is a registered trademark of Sony Corporation.

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