BURLINGTON, VT -- (Marketwire) -- 02/05/13 -- New Gardener's Supply Peel Away™ Pots, help create more tomato harvest, and are made from washable, reusable fabric that promotes healthy root growth. At planting or repotting time, the sides of each pot peel open, minimizing root disturbance and preventing planting shock leading to an earlier, bigger harvest.

"These VELCRO® Brand seedling pots performed so well in our raised bed test gardens. The best tomato harvest started in Peel Away™ Pots as they bore more fruit and had thicker stems than those started in traditional, plastic pots," said Sally Cusack, merchant for Gardener's Supply. "We're very excited for our customers to experience this same success."

"Velcro Industries is continuously seeking opportunities to expand and deliver innovative solutions to new markets," said Jurjen Jacobs, Vice President of Global Marketing, Velcro Industries. "While Velcro Industries currently has a presence in outdoor and DIY products, we knew there was an opportunity to better serve and fulfill the evolving needs of the gardening community. We tapped Gardener's Supply for their deeply rooted gardening expertise and are proud to have created a product that we believe will become quintessential to gardening for amateurs, professionals and every gardener in between."

The product launch is a collaboration between two New England-based Companies with the pot material designed and made in the USA at Velcro Industries' New Hampshire manufacturing facilities and the product qualification done by Gardener's Supply at their test gardens in Vermont.

Winner of the Direct Gardening Association's 2013 Green Thumb Award for outstanding new garden products, the revolutionary Peel Away™ Pots nurture fragile seedlings three ways. The porous VELCRO® Brand fabric lining air-prunes roots, creating a dense, healthy root system while preventing root spiraling: no more stressed, "pot bound" seedlings. The self-watering tray, included in the Peel Away™ kits, keeps soil optimally moist. And peel-open sides minimize root disturbance for a smooth transition to a larger container or the garden.

Available in two sizes and in red and brown, Peel Away™ Pots are sold as a kit that includes pots and a self-watering tray, or in sets of pots only. The 4-inch pots are ideal for tomato, pepper and eggplant seedlings, while the 2-inch pots provide all the benefits of the larger pots, in a size just right for starting seeds. Prices start at just $9.95. Available at Gardener's Supply catalog or call 1-800-955-3370.

About Gardener's Supply Company
Founded in 1983, Gardener's Supply, is an employee-owned company of avid gardeners providing garden-tested, earth-friendly products combined with practical information. Located in Burlington, Vermont, the company has won many awards for its patented products and innovative management style.

About Velcro Industries
Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world. Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. "Like" VELCRO® Brand on Facebook.

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