TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced new upcoming webinar events for increasing sales, marketing and channel effectiveness. TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth.

“We’re excited to share some of the best practices we’ve seen demonstrated in the channel and by marketers, as well as hear from successful channel executives as to how they have created award-winning programs,” said Erich Flynn, CEO, TreeHouse Interactive.

Scheduled webinars include:

• Kicking Your Channel Program Off Right in 2013 – February 14, at 1 p.m. Eastern
• Best Practices of an Award-Winning Channel Program – March 28, at 1 p.m. Eastern
• Nurturing with Modern Technology – April 25, at 1 p.m. Eastern

Visit TreeHouse Interactive's Resource Library to download past webinars.

Kicking Your Channel Program Off Right in 2013
Presenter: Erich Flynn – CEO, TreeHouse Interactive
Registration: http://www.treehousei.com/company/channel_program_in_2013.aspx

Another new year is in full swing and it is time to review and renew your partner program. This webinar will outline several key tips that will help you to build a more competitive program in 2013—one that delivers more value to your partners while also increasing revenue contributions from them. In this webinar you will learn about:

• Getting partner feedback
• Measuring performance
• Re-evaluating processes
• Surveying the competitive landscape
• Making the necessary changes

About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Interactive’s Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. Erich also has experience managing large partner networks directly, having held high-level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.

Best Practices of an Award-Winning Channel Program
Presenter: Nancy Pierce – SGI Global Channel Program & Operations Manager
Registration: http://www.treehousei.com/company/best_practices_award_winning_channel_programs.aspx

The channel is a core component for driving revenue growth and market penetration. Partners have great ability to sell products and solutions, foster customer relationships and manage the ever-increasing service and support needs of their customers. It is the vendor’s job to enable the partner to do the very best for their customers. Find out what one of the best in the channel has done to enable partner success as a perennial CRN 5-Star Award winner. In this webinar you’ll learn about the best practices of an award-winning channel program, which is characterized as:

• Comprehensive in its ability to serve partner needs
• Efficient in the methods that information is delivered
• Robust in its tools and resources
• Fair in its treatment of all partners

About Nancy Pierce
Nancy Pierce has 23 years of experience building award-winning channel programs and has been instrumental in creating SGI's best-in-class, award-winning partner program. Throughout her career, Nancy has had the attitude of making it work and making it work right. She has held numerous roles in channel organizations, including sales, sales management, development, program management, operations and marketing.

Nurturing with Modern Technology
Presenter: Chris Frank – Marketing Director, TreeHouse Interactive
Registration: http://www.treehousei.com/company/nurturing_with_modern_technology.aspx

Best-in-class sales and marketing teams use nurturing to both engage and re-engage prospects. It makes a measurable difference in your company's ability to close business. In this webinar, find out how companies are combining marketing automation platform (MAP) and CRM technology to better nurture prospects and drive revenue. This webinar will cover:

• Why marketers are extending nurturing beyond initial handoff to sales teams
• Keys to successful upfront integration of MAP and CRM software
• Passive and sales-initiated nurturing
• Examples of how nurturing works with modern integrated technology

About Chris Frank
Chris has spent over a dozen years in marketing, and is the marketing director for TreeHouse Interactive. He is a marketing automation expert, and has helped hundreds of companies understand the strengths and weaknesses of their marketing plans, as well as how to use technology to improve effectiveness.

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Resource Library: For more information about partner relationship management and marketing automation, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
Marketing View Marketing Automation:
http://www.treehousei.com/marketing_view/overview.aspx

Reseller View Partner Relationship Management:
http://www.treehousei.com/reseller_view/overview.aspx

Webinar Registration:
http://www.treehousei.com/company/channel_program_in_2013.aspx
http://www.treehousei.com/company/best_practices_award_winning_channel_programs.aspx
http://www.treehousei.com/company/nurturing_with_modern_technology.aspx

TreeHouse Resource Library: http://www.treehousei.com/company/resource_library.aspx

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

• TreeHouse Webinar Series to Provide Vital Information