|By Business Wire||
|February 5, 2013 03:30 PM EST||
TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced new upcoming webinar events for increasing sales, marketing and channel effectiveness. TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth.
“We’re excited to share some of the best practices we’ve seen demonstrated in the channel and by marketers, as well as hear from successful channel executives as to how they have created award-winning programs,” said Erich Flynn, CEO, TreeHouse Interactive.
Scheduled webinars include:
- Kicking Your Channel Program Off Right in 2013 – February 14, at 1 p.m. Eastern
- Best Practices of an Award-Winning Channel Program – March 28, at 1 p.m. Eastern
- Nurturing with Modern Technology – April 25, at 1 p.m. Eastern
Visit TreeHouse Interactive's Resource Library to download past webinars.
Kicking Your Channel Program Off Right in 2013
Presenter: Erich Flynn – CEO, TreeHouse Interactive
Another new year is in full swing and it is time to review and renew your partner program. This webinar will outline several key tips that will help you to build a more competitive program in 2013—one that delivers more value to your partners while also increasing revenue contributions from them. In this webinar you will learn about:
- Getting partner feedback
- Measuring performance
- Re-evaluating processes
- Surveying the competitive landscape
- Making the necessary changes
About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Interactive’s Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. Erich also has experience managing large partner networks directly, having held high-level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.
Best Practices of an Award-Winning Channel Program
Presenter: Nancy Pierce – SGI Global Channel Program & Operations Manager
The channel is a core component for driving revenue growth and market penetration. Partners have great ability to sell products and solutions, foster customer relationships and manage the ever-increasing service and support needs of their customers. It is the vendor’s job to enable the partner to do the very best for their customers. Find out what one of the best in the channel has done to enable partner success as a perennial CRN 5-Star Award winner. In this webinar you’ll learn about the best practices of an award-winning channel program, which is characterized as:
- Comprehensive in its ability to serve partner needs
- Efficient in the methods that information is delivered
- Robust in its tools and resources
- Fair in its treatment of all partners
About Nancy Pierce
Nancy Pierce has 23 years of experience building award-winning channel programs and has been instrumental in creating SGI's best-in-class, award-winning partner program. Throughout her career, Nancy has had the attitude of making it work and making it work right. She has held numerous roles in channel organizations, including sales, sales management, development, program management, operations and marketing.
Nurturing with Modern Technology
Presenter: Chris Frank – Marketing Director, TreeHouse Interactive
Best-in-class sales and marketing teams use nurturing to both engage and re-engage prospects. It makes a measurable difference in your company's ability to close business. In this webinar, find out how companies are combining marketing automation platform (MAP) and CRM technology to better nurture prospects and drive revenue. This webinar will cover:
- Why marketers are extending nurturing beyond initial handoff to sales teams
- Keys to successful upfront integration of MAP and CRM software
- Passive and sales-initiated nurturing
- Examples of how nurturing works with modern integrated technology
About Chris Frank
Chris has spent over a dozen years in marketing, and is the marketing director for TreeHouse Interactive. He is a marketing automation expert, and has helped hundreds of companies understand the strengths and weaknesses of their marketing plans, as well as how to use technology to improve effectiveness.
Tweet This: @treehousei announces new educational webinars for marketing and channel professionals
Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei
Resource Library: For more information about partner relationship management and marketing automation, visit the TreeHouse Interactive Resource Library.
Hyperlinks in this Press Release:
Marketing View Marketing Automation:
Reseller View Partner Relationship Management:
TreeHouse Resource Library: http://www.treehousei.com/company/resource_library.aspx
About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.
TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 6, 2016 06:00 PM EDT Reads: 855
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 6, 2016 05:30 PM EDT Reads: 837
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 6, 2016 04:00 PM EDT Reads: 871
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
May. 6, 2016 03:15 PM EDT Reads: 262
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 6, 2016 01:45 PM EDT Reads: 1,375
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 6, 2016 01:00 PM EDT Reads: 1,414
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 6, 2016 10:30 AM EDT Reads: 1,599
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 6, 2016 10:00 AM EDT Reads: 1,534
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 6, 2016 10:00 AM EDT Reads: 1,112
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 6, 2016 10:00 AM EDT Reads: 1,325
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 6, 2016 09:15 AM EDT Reads: 1,452
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
May. 6, 2016 08:45 AM EDT Reads: 693
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 6, 2016 07:00 AM EDT Reads: 1,101
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 6, 2016 06:00 AM EDT Reads: 1,541
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 6, 2016 04:00 AM EDT Reads: 1,362
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 6, 2016 02:00 AM EDT Reads: 1,452
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 6, 2016 01:45 AM EDT Reads: 1,466
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 6, 2016 01:00 AM EDT Reads: 1,302
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 6, 2016 12:00 AM EDT Reads: 1,508
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 5, 2016 11:30 PM EDT Reads: 1,411