LOS ANGELES, CA -- (Marketwire) -- 02/05/13 -- Entrepreneurs and business owners who position themselves correctly can become thought leaders in their industry and attract major opportunities that can help them grow their businesses exponentially. "It's important to build your audience and following on your own so that you have something to bring to potential corporate sponsors or decision makers," says PR Expert and Speaker Lisa Elia. "It's always about 'what's in it for them,' so even if you believe you're years away from going after a book deal or TV show or other big opportunity, start putting systems into place now so you can establish your personal brand, build your following, and have a lot to offer to big decision makers when the time is right."

Elia, the CEO and founder of Lisa Elia Public Relations, has over 25 years of experience in the public relations field, and she has helped her clients identify and create the elements needed to attract high-level opportunities. On her upcoming 30-minute teleseminar, "3 Things You Can Do to Attract TV Deals, Book Deals and Other Big Opportunities," Elia will be providing tips on what people can do now to attract business-enhancing opportunities.

The expert advises entrepreneurs and business owners to be sure that their brand and messaging is consistent and extends to all aspects of their business. "One of the traps I've seen people fall into is to be short-sighted with their social media strategy," says Elia, whose strategic plans and publicity efforts have resulted in her clients receiving offers of deals for TV shows, videos, books, product endorsement deals and other lucrative opportunities. "Consider how you are presenting yourself as a brand in everything you do, including every Facebook post or Twitter tweet. Companies that may consider you to represent their products or host a TV show will look at every piece of information available on you to get a sense of you."

For people who would like to learn more about positioning themselves for major opportunities, Elia will host a free teleseminar on the topic, on February 12 at 10 a.m. Pacific/1 p.m. Eastern, via phone and Ustream. For more information and to register for the call, visit www.prteleseminar.com

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