|By Marketwired .||
|February 5, 2013 04:24 AM EST||
STOCKHOLM, SWEDEN -- (Marketwire) -- 02/05/13 -- DigitasLBi will pool the global market leadership and cutting-edge skill-sets of top agencies Digitas and LBi
Publicis Groupe (EURONEXT PARIS: FR0000130577) will merge Digitas and LBi, to form the leading, fully integrated global digital agency network, with digital marketing and technology capabilities at the core. The new network, to be named DigitasLBi, will be led by LBi Chief Executive Luke Taylor, who has been appointed DigitasLBi's Global CEO.
Highlighting Publicis Groupe's leadership of the crucial, fast-moving digital sector, DigitasLBi will be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA -- where it is the largest digital agency -- together with LBi's strong position in Europe and the leading position enjoyed by both agencies in Asia Pacific. DigitasLBi will comprise 5,700 best-in-class digital and technology experts in 25 countries around the world. DigitasLBi clients include American Express, Coca-Cola, Delta, eBay, L'Oréal, Johnson & Johnson, Mondelez P&G, Nissan, Sprint and Starbucks.
Digitas and LBi share strong grounding in digital, including data, direct, social, search and platform delivery. Pooling these cutting-edge skillsets, DigitasLBi's outstanding service offering will provide clients with unique depth and breadth of expertise across the widest range of digital disciplines, including strategy & analytics, performance marketing, service design, e-commerce, brand strategy, content development, mobile, market research, CRM, search and social media.
The new digital network's 'end-to-end' proprietary technology suite will include LBi's Audience Engagement Platform as well as Digitas' CRM365 Intelligence Platform and award-winning BrandLIVE. The combination of these technologies and surrounding services will allow DigitasLBi to form a uniquely perceptive view of the customer and distribute creative content efficiently across earned, owned and paid media channels, driving marketing effectiveness and delivering better value to brands.
"Advertisers need a truly integrated and global digital network that can anticipate trends, forecast the 'next', while constantly innovating in our ever-changing world," said Maurice Lévy, Chairman and CEO of Publicis Groupe. "The combination of Digitas and LBi will create the world's leading concentration of digital skills and competencies in the world, capable of delivering solutions to all clients, everywhere. I'm very happy that Luke will be managing this new global network. I'm sure that he will bring innovative vision and market-defining services to our clients, and this is and will always be our relentless focus. The formation of DigitasLBi is an essential landmark. It will certainly be the most competitive, attractive network in the market for both clients and talent.
As Global CEO of DigitasLBi, Luke Taylor will report directly to Bob Lord, CEO of Publicis Groupe's Digital Technology Division. A team of senior LBi, Digitas and Publicis Groupe executives will oversee the merger process under the leadership of Stephan Beringer, CEO, Digitas and Razorfish International, ensuring flawless delivery of the newly enhanced service offering to clients in every geography.
"One of the key strategic tenets of the combined DigitasLBi offering is the scalable, flexible technology and product suite that will help meet the full spectrum of marketer needs from audience engagement, to sense-and-respond content development and publishing, to real-time relationship marketing," said Bob Lord, CEO of Publicis Groupe's Digital Technology Division. "This is an exciting union between two powerful brands, with complementary strengths in product and service that will redefine the role of an agency."
Between them Digitas and LBi have a strong, shared heritage in digital that delivers strength and depth across all data, direct, social, search and platform delivery disciplines. Digitas has long been known for digitally-led, integrated brand ideas with roots in CRM and connected commerce. LBi meanwhile has a historic strength in service innovation and multi-channel delivery and, following its acquisition of bigmouthmedia in 2010 and MRY in 2011, is able to leverage a breadth of search and social expertise along side its creative, technology and user experience skillsets. In 2012 LBi and Digitas received a combined total of over 200 awards globally. Specifically, Digitas won two Cannes Lions Grand Prix last year, whilst LBi secured the SXSW People's Choice Award. Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK Digital Agency of the Year 2012 by Marketing magazine.
"DigitasLBi represents the first time that insight, content and distribution has been brought together in one agency, providing clients with a truly integrated, best-in-class, global offering," said Luke Taylor, Chief Executive of DigitasLBi. "I'm thrilled to have been appointed to oversee the genesis and strategic evolution of DigitasLBi and harness the unique opportunity to leverage an unparalleled breadth of geographies, services and proprietary technologies to pace set the markets."
Sitting alongside sister Publicis Groupe digital brands Razorfish and Rosetta, DigitasLBi cements Publicis Groupe's ambitions in this critical area for its clients and the future of the communications sector. Publicis Groupe's share of revenue derived from digital operations is now over 35%, enhancing its ability to deliver innovative and best-in-class services to clients.
Colin Kinsella continues in his role as Chief Executive, Digitas North America, while Ewen Sturgeon remains Chief Executive of LBi, Europe, Middle East and Asia.
The creation of DigitasLBi will not affect MRY, which will remain a standalone entity under the leadership of founder and Chief Executive Matt Britton. With an enhanced headcount and service offering, MRY will continue to operate as an integrated agency with a social center of gravity.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi, LBi), traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and specialized communications with PHCG (Publicis Healthcare Communications Group). Present in 104 countries, the Groupe employs 58,000 professionals. www.publicisgroupe.com
Digitas, a digitally-led, integrated global brand agency, builds brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year, AdAge's Standout List, and The Drum's London Integrated Agency of the Year. Digitas was also the winner of nine Cannes Lions in 2012. The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l'Année, France. Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront. With sister agencies Starcom MediaVest Group, ZenithOptimedia, Denuo and Razorfish, Digitas is a unit of Publicis Groupe. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. www.digitas.com
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business - and then we take them there. We define and execute transformational digital strategies for clients including Coca-Cola E.ON, Lloyds TSB, Play.com and Virgin Atlantic. Across our 32 offices in 17 countries, there are more than 2,200 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organisations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them. LBi is Marketing magazine's Digital Agency of the Year 2012. www.lbi.com
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: LBi International N.V. via Thomson Reuters ONE
+ 33 (0)1 44 43 72 83
+ 33 (0)1 44 43 65 00
+ 33 (0)1 44 43 74 44
+1 646 735 7330
Global Brand & Marketing Director
+44 (0) 207 063 6263
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Jan. 17, 2017 10:00 AM EST Reads: 5,708
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Jan. 17, 2017 08:00 AM EST Reads: 1,942
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Jan. 17, 2017 07:45 AM EST Reads: 5,883
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jan. 17, 2017 07:00 AM EST Reads: 6,761
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Jan. 17, 2017 06:30 AM EST Reads: 3,763
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Jan. 17, 2017 06:00 AM EST Reads: 1,122
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Jan. 17, 2017 04:15 AM EST Reads: 1,801
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 17, 2017 03:45 AM EST Reads: 2,714
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 17, 2017 03:45 AM EST Reads: 3,530
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Jan. 17, 2017 03:00 AM EST Reads: 601
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jan. 17, 2017 12:45 AM EST Reads: 6,024
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Jan. 16, 2017 09:00 PM EST Reads: 7,459
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 16, 2017 03:15 PM EST Reads: 405
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 16, 2017 02:30 PM EST Reads: 1,558
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 16, 2017 01:45 PM EST Reads: 3,612
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 16, 2017 12:30 PM EST Reads: 5,502
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 16, 2017 12:30 PM EST Reads: 5,037
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
Jan. 16, 2017 12:00 PM EST Reads: 1,430
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 16, 2017 11:30 AM EST Reads: 4,167
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Jan. 16, 2017 11:30 AM EST Reads: 5,695