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Agile Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Larry Alton

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SES : HD+ FRANCHIT LE CAP DU MILLION DE FOYERS PAYANTS

SES (Paris:SESG)(LuxX:SESG) a annoncé ce jour que sa plate-forme de télévision haute définition allemande HD+ vient de franchir pour la première fois la barre du million de foyers payants. Sur l’ensemble de l’année 2012, HD+ a plus que doublé le nombre de ses abonnés, qui est passé de 404 123 à 944 993. HD PLUS table sur une croissance de 25 % de cette clientèle en 2013.

Au 31 décembre 2012, HD+ totalisait 2,87 millions de foyers, c’est-à-dire à la fois les abonnés actuels et les foyers testant l’offre gratuite d’essai d’un an, ce qui représente 570 000 foyers supplémentaires (soit 25 %) par rapport à l’année dernière à la même époque. Le nombre de foyers testant l’offre gratuite s’élevait à 1,92 million à fin 2012.

« En moins de 40 mois, le produit HD+ est passé du statut de start-up à celui de facteur incontournable du marché télévisuel allemand », a déclaré Wilfried Urner, Directeur général de la filiale HD PLUS. « HD+ continuera d’être un puissant moteur de contenu HDTV outre-Rhin. Nous allons poursuivre le développement de l’offre HD+ avec de nouveaux produits comme HD+ RePlay, qui donne accès aux médiathèques des télédiffuseurs commerciaux ».

Lancée le 1er novembre 2009, la plate-forme HD+ permet aux téléspectateurs allemands de recevoir les 15 chaînes TV gratuites suivantes en qualité HD, exclusivement via le système satellite ASTRA : RTL HD, Sat.1 HD, ProSieben HD, VOX HD, kabel eins HD, RTL II HD, SUPER RTL HD, N24 HD, TELE 5 HD, SPORT1 HD, DMAX HD, Nickelodeon HD, sixx HD, COMEDY CENTRAL HD et DELUXE MUSIC HD. Les clients équipés d’un boîtier HD+ peuvent capter 22 autres chaînes HD sans surcoût.

Chiffres clés HD+ : 2012 par rapport à 2011

    31/12/2012   31/12/2011   Variation
Foyers HD+ actifs 1 2 871 499 2 301 195 + 570 304
Dont foyers testant la version gratuite d’essai HD+ 2 1 926 506 1 897 072 + 29 434
Dont foyers payants HD+ 3 944 993 404 123 + 540 870

1 Foyers recevant actuellement les programmes HD+.
2 Foyers testant actuellement l’offre d’essai gratuite pendant 12 mois.
3 Foyers ayant déjà payé le forfait annuel de 50 euros.

Retrouvez-nous sur :

Twitter : https://twitter.com/SES_Satellites

Facebook : https://www.facebook.com/SES.YourSatelliteCompany

YouTube : http://www.youtube.com/SESVideoChannel

Blog : http://en.ses.com/4243715/blog

A propos de SES

SES est un opérateur satellitaire de tout premier plan mondial, avec une flotte de 52 satellites géostationnaires. L’entreprise fournit des services de communication par satellite aux télédiffuseurs, aux prestataires de services d’information et Internet, aux opérateurs de réseaux fixes et mobiles, ainsi qu’aux entreprises et organisations gouvernementales du monde entier.

SES se fait fort d’établir des relations commerciales durables, une qualité de service exemplaire et un niveau d’excellence dans l’industrie de la télédiffusion. D’horizons culturels divers, les équipes régionales de SES sont présentes partout dans le monde et travaillent en lien étroit avec les clients pour satisfaire au mieux leurs besoins spécifiques de services et de largeurs de bande satellitaires.

SES (Paris:SESG)(LuxX:SESG) détient des participations dans Ciel au Canada et QuetzSat au Mexique, ainsi qu’une participation stratégique dans l'infrastructure satellite de démarrage O3b Networks. Pour plus d’information, rendez-vous sur : www.ses.com.

A propos de HD+

HD PLUS GmbH est une filiale entièrement détenue par SES, l’un des plus grands opérateurs satellitaires mondiaux, avec une flotte de 52 satellites actuellement en orbite. HD PLUS a été créé en mai 2009 et commercialise le produit HD+, une gamme complémentaire de programmes en haute définition (HD) qui peuvent être reçus via le système satellitaire ASTRA en Allemagne. La plate-forme ouverte HD+ apporte des services TV gratuits et attractifs en haute définition sur le marché. A l’heure actuelle, le service HD+ inclut les programmes RTL HD, Sat.1 HD, ProSieben HD, VOX HD, kabel eins HD, RTL II HD, SUPER RTL HD, N24 HD, TELE 5 HD, SPORT1 HD, DMAX HD, Nickelodeon HD, sixx HD et COMEDY CENTRAL HD. Les chaînes en clair Das Erste HD, ZDF HD, ARTE HD, 3sat HD, BR HD, KI.KA HD, NDR HD, PHOENIX HD, SWR HD, WDR HD, ZDFinfokanal HD, ZDF.kultur HD et ZDFneo HD, ServusTV HD, Anixe HD, QVC HD, HSE 24 HD, Juwelo TV HD et sonnenklar.tv HD peuvent également être reçues via un boîtier HD+.

En achetant un boîtier HD+, l’offre HD+ est gratuite pendant les douze premiers mois. Au-delà de cette période, un forfait de service technique de 50 EUR par an s’applique. Contrairement aux modèles d’abonnement ordinaires, qui ne prennent fin que par résiliation, HD+ expire automatiquement après un an. Les téléspectateurs HD+ peuvent prolonger la validité de leur carte en toute simplicité. Les codes d’extension sont disponibles en boutique, en ligne sur www.hd-plus.de ou par téléphone (0900 1904 599 ; 49 centimes/min. depuis une ligne fixe en Allemagne). Lors du renouvellement de leur carte, les clients peuvent en profiter pour acquérir la nouvelle carte HD+, dont le tarif annuel est de 55 EUR. Retrouvez plus d’informations sur : www.hd-plus.de

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