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Confirmation de l'inauguration de TV Connect 2013 par Electronic Arts

Richard Hilleman, responsable de la création chez Electronic Arts, studio de jeux vidéos de premier plan, prononcera le discours d'inauguration du TV Connect de cette année (anciennement baptisé Forum mondial IP&TV). M. Hilleman donnera le coup d'envoi de cette conférence-exposition de trois jours, qui se tient pour la neuvième année consécutive, et qui s'intéressera particulièrement à l'évolution des jeux vidéo en ligne dans le contexte de la convergence de l'écosystème du divertissement connecté.

M. Hilleman, champion du jeu vidéo, développe des produits pour Electronic Arts et promeut la marque EA Sports depuis plus de 20 ans. En étroite collaboration avec des concepteurs de jeux vidéo, il a lancé la production de jeux largement plébiscités, notamment Madden Football, décrit comme le jeu le mieux vendu de l'histoire des jeux en Amérique du Nord.

L'accent mis par TV Connect sur les jeux vidéo se traduit par l'intervention spéciale de M. Hilleman, qui dirigera l'attention sur l'importance du rôle des jeux dans l'évolution de la télévision connectée. M. Hilleman organisera également une table ronde qui explorera le rôle clé des nouveaux acteurs dans la motivation de l'expérience utilisateur. D'autres dirigeants du secteur y participeront, notamment Pascal De Mul, responsable mondial des partenariats chez Spotify et Jeff G Weber, président du contenu et des ventes publicitaires chez AT&T.

Interrogé sur le rôle des jeux vidéos au sein de l'écosystème en évolution du divertissement connecté, M. Hilleman a déclaré : « La télévision connectée dispose de plusieurs défenseurs motivés par des objectifs différents. Aux États-Unis et en Europe, elle tente de se faire une place sur un écran déjà chargé de contenus divers, notamment la console de jeux. Dans ce cas, le marché de la télévision connectée devra trouver une niche, ou délocaliser une activité existante. Dans certains autres territoires, il existe davantage d'espace libre disponible pour la télévision connectée. Elle peut y trouver sa place et définir sa propre proposition de valeur.

« Ce secteur est en mouvement permanent avec l'ajout de nouvelles techniques de jeux et de processus créatifs innovants. La courbe d'apprentissage sera rude pour tout le monde », a conclu M. Hilleman.

Cette année, TV Connect présente Gaming Connect, une session gratuite qui se tiendra le premier jour dans le cadre du Connected Innovation Theatre, et qui rappelle le thème de la manifestation. Les visiteurs y découvriront les possibilités offertes par le divertissement concurrentiel aux prestataires de service, aux opérateurs, aux fournisseurs de contenu, aux développeurs de jeux vidéos, aux réseaux de médias sociaux et aux éditeurs. Les fournisseurs sont également attendus : ils profiteront des dernières nouveautés en matière d'espace de diffusion, d'innovation sur le nuage et de réseaux de jeux vidéos, et verront comment ces innovations peuvent améliorer l'expérience de jeu en temps réel dans un monde aux multiples plateformes.

Certains partenaires du secteur des jeux vidéos ont déjà fait part de leur soutien à cette manifestation, notamment TIGA, l'Association internationale des développeurs de jeux vidéos (International Game Developers Association - IGDA), Develop Magazine, Pocket Gamer et Branded Entertainment. Kate Edwards, directeur exécutif de l'IGDA, souligne l'importance de cet événement : « Les jeux vidéos se diffusent de plus en plus largement à travers les populations, les lieux géographiques et les plateformes. L'IGDA est donc ravie de s'associer au Gaming Connect à l'occasion du TV Connect. Il s'agit d'une chance sans pareil pour élargir l'horizon de notre association vers de nouveaux membres et pour renforcer nos relations au-delà de la communauté du développement des jeux vidéos strictement dite. »

La manifestation aura lieu à l'Olympia Exhibition Centre de Londres du 19 au 21 mars 2013.

Pour consulter le programme complet de l'événement et vous inscrire au TV Connect, rendez-vous sur http://www.tvconnectevent.com/. Vous pouvez également suivre les dernières actualités de l'événement sur Twitter @tvconnectevent ou en utilisant #tvconnect.

À propos de TV Connect
Anciennement connu sous le nom de Forum mondial IP&TV, TV Connect fait partie de la série TV Connect World, et est l'occasion unique de rencontrer et de se mettre en relation avec la communauté mondiale du divertissement « connecté ». La manifestation continue de véritablement attirer les plus grands dirigeants des six continents, et l'édition de 2012 a attiré des participants venus de 83 pays.

Pour de plus amples informations, veuillez vous diriger sur le lien http://www.tvconnectevent.com/.

À propos d'Informa Telecoms & Media
Informa Telecoms & Media (www.informatandm.com) est le premier prestataire d'informations commerciales et de services stratégiques pour les marchés mondiaux des télécommunications et des médias. Inspirés par un contact permanent et direct avec le secteur, ses 90 analystes et chercheurs offrent un éventail de services de veille, notamment des produits d’information et d’analyse, des rapports de marché approfondis et des ensembles de données axés sur la technologie, la stratégie et le contenu. Informa Telecoms & Media organise par ailleurs 125 manifestations internationales par an, auxquelles assistent plus de 70 000 cadres à l’échelle mondiale.

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