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Bally Technologies Brings Content Online Through Agreement with OpenBet

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it will bring its market-leading content online through an agreement with OpenBet, one of the world’s leading providers of interactive gaming and betting solutions.

Utilizing OpenBet's casino and centralized account, Bally Technologies will extend the reach of its top-performing land-based content to the growing online audience. OpenBet Casino will offer existing customers the ability to select and seamlessly integrate online casino content from various content providers, now including Bally.

OpenBet’s device-agnostic platform will allow Bally's content to be available through operators on PCs, tablets, and mobile devices, enabling the world’s largest gaming content providers to expand their international online strategy across the globe in a safe, scalable, and reliable manner.

The first games will be available this month and will include titles such as Vegas Hits™, Tiger Treasures™, Cupid and Psyche™, and Mayan Treasures™.

“Our vision has always been to create a platform that is truly open and gives content providers a seamless mechanism to make their products available to a wide range of the world’s largest operators,” said OpenBet Chief Executive Officer David Loveday. “The fact that content that has historically been land-based is now being made available online highlights the flexibility and opportunity of our offering. We welcome Bally Technologies as a perfect new partner, further exemplifying the diversity of OpenBet Casino.”

Bally Technologies’ Vice President of Business Development John Connelly said: “We have been very successful at creating exciting and compelling products for our land-based customers, and many of them would like to replicate their hugely successful land-based offering in the online environment. Utilizing OpenBet's platform, we are now able to extend the reach of our products and make them available to a truly global online audience.”

About OpenBet Ltd (www.openbet.com)

Established: Founded in 1996, OpenBet powers the largest share of the world’s online bets with global software deployments in multiple, legal gaming jurisdictions. With offices in North America, Australia and the UK, over 20 customers in the online gaming industry and over 50 integrated partners worldwide, OpenBet provides the most open gaming platform and a product suite that ensures the very best and most flexible solution available.
Innovative: OpenBet prides itself on product innovation and technical excellence that makes it the technology provider and betting platform of choice for bookmakers, national lotteries and other government-backed betting organisations and operators in newly regulating international markets. OpenBet’s products include Sportsbook, Casino, Poker with a single centralised Account. With a roadmap of continuing innovation, OpenBet Retail also offers integrated solutions bridging land-based and online.
Trusted: OpenBet is trusted by some of the world’s most successful operators including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet, PMU. OpenBet is the preferred supplier of national lotteries in North America providing the underlying technology for their online operations and as the primary online casino provider for BCLC, Loto-Québec, Atlantic Lottery and most recently, Danske Spil in Europe. With a proven track record in probity, OpenBet only deals with legal jurisdictions.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

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