Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Martin Verwijmeren, XebiaLabs Blog

News Feed Item

Go Daddy Scores Sensational Super Bowl Victory!!!

This year’s Super Bowl commercials are an unprecedented business success for the world’s largest Web host and domain name provider GoDaddy.com. Its two 30-second ads drove tremendous buzz and business, giving Go Daddy its most successful Super Bowl Sunday ever. Last night’s ads delivered more new customers and more overall sales, as compared to any other Super Bowl campaign in the company’s history.

“Attracting new customers is what advertising is all about,” said Go Daddy CEO Blake Irving. “We wanted our Super Bowl commercials to generate new customers and overall sales, and that’s precisely what happened. We set all-time Super Bowl Sunday records for mobile sales, Website Builders, website hosting and new customers. This is a big win for all our teams who worked so hard to deliver on game day and also for all our new customers looking to grow their small businesses.”

Go Daddy’s two commercials, both produced by Deutsch NY, took distinctly different approaches and both delivered. “YourBigIdea.CO” illustrated how Go Daddy helps people with big ideas succeed online with a .CO domain – and did it with a clever twist. The other ad, called “Perfect Match,” used humor to demonstrate the two sides of Go Daddy by way of a memorable kiss. The now famous lip-lock featured supermodel Bar Refaeli, representing Go Daddy’s sexy side, and new sensation Jesse Heiman, representing Go Daddy’s smart side.

Reaction to the “Kiss” commercial trended on Twitter with the hashtag #TheKiss and drew more than 4 million YouTube views before the big game. It also polarized viewers and drew criticism from some who said it was inappropriate.

That last word, “inappropriate,” was music to the ears of Go Daddy’s Executive Chairman and Founder Bob Parsons, who has always embraced commercial controversy. “Inappropriate? Hearing that word, I absolutely knew we were in for a record Super Bowl ad campaign. And by the way, I think both of our ads were the funniest in the game, by far.”

CBS rejected two slightly edgier versions of “Perfect Match.” Portions of the banned kissing video were posted to GoDaddy.com at kickoff so viewers could decide if they thought the original versions went too far.

"We're not going to apologize for 'The Kiss,'" said CEO Blake Irving. “It's sparking conversations. It was approved by network Standards and Practices and it uses humor to illustrate the point about how powerful a combination 'sexy' and 'smart' are. Personally, I think it's hilarious!"

The commercial has put the young man who kisses Bar Refaeli in a red-hot spotlight, landing him appearances on many national television programs, such as the ever-popular “Today Show” and several big entertainment programs.

"Kissing a supermodel was great, in fact this might be one of the best jobs I've ever had," said Heiman, who was a Go Daddy customer long before being cast in the role. "I love representing Go Daddy’s ‘serious side’ and not just for the kiss, but also because it's a company I wish more people knew about. Most people think of Go Daddy for having edgy Super Bowl ads, right? But, beneath that, Go Daddy is a smart tech company with personalized service unlike others. I should know, I've been hosting my site, JesseHeiman.net, with Go Daddy since long before 'the kiss!'"

"I knew working with an iconic Super Bowl advertiser like Go Daddy would be something special, but I think this spot is exceeding all of our high expectations," said Refaeli. "Jesse was great to work with, he put me at ease from the start when we first met on-set and he's 'the real deal' when it comes to using Go Daddy to leverage the Internet ... what more could you ask for?"

The second Go Daddy Super Bowl ad, “YourBigIdea.CO” has earned more praise from critics and directly addressed the importance of taking action on your big ideas by registering a .CO domain name before someone else does. The commercial, tagged #YourBigIdea, also aired in the first-half and it, too, drove business.

"Since our first Super Bowl ad with Go Daddy in 2011, dot-CO domain names under management have increased by more than 215 percent, while driving revenue growth, market share and brand awareness year-over-year,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S., the company behind the .CO domain. “‘YourBigIdea.CO’ seems to be our best ad yet – receiving acclaim from the critics for high entertainment value, setting records for Internet traffic to our website and engaging our customers and community via social media more than ever before in our history.”

This was Go Daddy’s ninth consecutive Super Bowl campaign, and the third campaign showcasing its .CO partner. If last night is any indication, you can expect to be hearing about this year’s Go Daddy commercials for a few more days, at least.

Connect with Go Daddy on Facebook & Twitter.

Read why our customers recommend Go Daddy.

About Go Daddy

Go Daddy is the world's largest domain name provider, Web hosting provider and new SSL certificate provider, focused on helping small businesses grow larger. Go Daddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue according to 451 Research (Mass-Market Hosting Report-Fall 2012) and is the #1 provider of net-new SSL certificates for 2012, according to the Netcraft, LTD Secure Server Survey. To learn more about the company, visit www.GoDaddy.com/PR.

- Go Daddy Operating Company, LLC -
Copyright © 2013 GoDaddy.com, LLC All Rights Reserved.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.