Welcome!

Agile Computing Authors: Elizabeth White, ManageEngine IT Matters, Pat Romanski, Liz McMillan, Carmen Gonzalez

News Feed Item

David&Goliath Creates Two Commercials for Kia Motors America to Air During Super Bowl XLVII

"Space Babies" Takes Viewers on a Nine-Month Journey to "Babylandia" to Introduce the Family-Friendly 2014 Sorento CUV; "Hotbots" Stars Former Miss USA Alyssa Campanella as a Sexy Robot to Launch the 2014 Kia Forte and Its Array of High-Tech Features

LOS ANGELES, CA -- (Marketwire) -- 02/01/13 -- LA-based independent creative agency David&Goliath returns to the Super Bowl with Kia Motors America for the fourth consecutive year. In its biggest effort to date, the agency has created two commercials for the automaker: "Space Babies" for Kia Sorento and "Hotbots" for the all-new 2014 Kia Forte. "Space Babies" (:60) is scheduled to air in the fourth quarter while "Hotbots" (:30) will debut in the third quarter.

"We couldn't be more excited to partner with Kia on its biggest-ever Super Bowl launch," said David Angelo, Chairman and Chief Creative Officer of David&Goliath. "With two spots airing in the Big Game this year, we've got something for everyone -- from tech-savvy Millennials to modern families."

Space Babies (Kia Sorento)
For generations, inquisitive young minds have asked the burning question that all parents dread. A question that leaves many moms and dads stumbling to find the right words to carefully, and sometimes creatively, navigate the most delicate of situations: "Where do babies come from?"

In this :60 spot, which can be viewed as a special extended version at YouTube/Kia, David&Goliath tells the story that hasn't been told as a flustered father shares an epic tale with his curious young son from behind the wheel of the new 2014 Sorento CUV. Directed by Jake Scott, "Space Babies" reveals the existence of a faraway planet known as "Babylandia," and follows infant boys, girls, dogs, pandas and more on their journey to Earth to join their new families. After taking it all in, the curious child begins to offer an alternative theory passed on by a friend but his quick-thinking father calls upon UVO's voice-activated jukebox feature to hurriedly change the subject and survive another day in the adventures of parenthood.

After becoming the first advertiser to debut a Super Bowl commercial in movie theaters before the big game last year, Kia's "Space Babies" will air on more than 33,000 screens nationwide beginning on February 1 as part of ScreenVision and National CineMedia's FirstLook. "It has an answer for everything™" is a fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components.

Hotbots (Kia Forte)
The all-new 2014 Kia Forte -- a compact sedan equipped with an array of high-tech features -- is designed for those who love technology. The :30 spot, which can be viewed as a special extended version at YouTube/Kia, also marks Kia's official launch of the new model, appropriately begins during a press event where high-tech robot car girls, called "Hotbots," unveil the new Kia Forte compact sedan before a room full of reporters and auto enthusiasts. As they show the car to the crowd, one unsuspecting attendee goes in for a closer look -- only he goes in a little too close for the Hotbots' comfort.

The Hotbot -- played by 2011 Miss USA winner, Alyssa Campanella -- springs into action and demonstrates just how serious Kia is about technology. She proceeds to deliver an "atomic wedgie," ultimately sending the man flying into the hors d'oeuvres table. An important lesson is learned: Always respect the tech.

The spot was created with notable talent including Oscar winner Robert Elswit as Director of Photography (There Will Be Blood, Magnolia, The Town); world-class Stunt Coordinator Gary Powell (Skyfall, The Bourne Ultimatum, The Legend of Zorro); Academy Award-winning Editor Kirk Baxter (The Social Network, The Girl with the Dragon Tattoo); and Carl Erik Rinsch, an award-winning director who worked on the most recent Kia Soul Hamsters campaign (Bringing Down the House) and is in the process of finishing a feature film called 47 Ronin, starring Keanu Reeves.

David&Goliath's fourth showing with Kia at the Super Bowl comes at a time of significant momentum for the agency, which continues to solidify itself as a strategic and creative powerhouse.

About David&Goliath
David&Goliath is a full-service, independent creative agency based in Los Angeles. Founded in 1999, David&Goliath helps its clients outwit, outwork and outlast their competition with the knowledge, resources and firepower needed to help challenger brands fight their way to market leadership. Current clients include Kia Motors, California Lottery, Universal Studios and MGM Resorts (Monte Carlo and New York-New York), to name a few. The agency's vision is to always be the leading-edge creative agency that solves Goliath marketing challenges, and most importantly, gets results.

David&Goliath was named 2011 Small Agency of the Year (76-150 Employees) at Ad Age's Small Agency Awards.

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2217820
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2217755
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2217757
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2217756

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.