|By Business Wire
|February 1, 2013 08:02 AM EST
Quill.com, a leading business to business office products provider, will
air the first-ever commercial for the once-fictional Dunder Mifflin
brand from NBC’s “The Office” during the big football game on February 3.
The spot, “Paper War,” was created via a contest on the Tongal
crowdsourcing platform by Freddy Rabbath of Tallahassee, Florida, who
won a $15,000 prize for making the winning ad. The selection committee
included the executive producers of NBC’s “The Office” and executives
from Quill.com and NBCUniversal.
The spot can be viewed online at: http://www.quill.com/dundermifflin.
“Dunder Mifflin products allow people to bring a piece of ‘The Office’
to their office, and this spot shares that in a very unique and very
funny way,” said Paul Bessinger, Director of Innovation for Quill.com.
Quill.com began offering Dunder Mifflin paper in late 2011 through a
licensing relationship with NBCUniversal. The paper quickly catapulted
into the top five of Quill.com’s 65,000 SKUs, inspiring a line extension
late in 2012 that included Sharpie pens, self-stick notes (yellow and
assorted colors), premium facial tissue boxes, coffee cups, storage
boxes and legal pads. The new products, which began shipping in December
and January, are currently available at www.quill.com/dundermifflin.
The 30-second spot will promote the entire line, air in Scranton and go
wide via extensive social-media and public-relations initiatives.
Scranton viewers will see it live early in the big football game’s third
“This is not a typical crowdsourcing campaign, because the ad must live
up to the very high standards that ‘The Office’ has set over the past
eight years,” said Kim Niemi, Senior Vice President, NBCUniversal
Television Consumer Products Group. “The show’s producers insisted that
the ad be true to the spirit of the show in a manner that was completely
original, and we’re proud of the outcome.”
Founded in 1956 and headquartered in Lincolnshire, IL, Quill.com serves
the needs of over a million small to medium sized businesses. As a
premier business to business office products provider, Quill.com sells
everything from paper and ink and toner to cleaning supplies and
technology with 24-hour-a-day access to more than 65,000 business
essentials. Introduced in 1996, Quill.com was one of the first
successful Web sites launched in the office products industry and has
been a wholly-owned subsidiary of Staples, Inc., since 1998.
Quill.com is committed to supporting breast cancer research. In addition
to raising money during the month of October, they also offer a full
assortment of pink products all year long, with a percentage of those
product sales being donated to this cause. In the fight against Breast
Cancer, Quill.com has raised more than $600,000 since 2006.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the
domestic and international marketplaces. NBCUniversal Television DVD,
Music, and Consumer Products Group manages all global ancillary
television business endeavors for the NBCUniversal Television Group,
including third-party home entertainment distribution, consumer
products, musical soundtracks, special markets projects and the
NBCUniversal Online Store. For the latest product updates and an
overview of the properties managed by the group, visit the NBCUniversal
Television Consumer Products portal at http://nbcuconsumerproducts.com.
About “The Office”
From Deedle-Dee Productions, Reveille and Universal Television comes the
multi-award-winning comedy series "The Office," the hilarious
documentary-style look into the humorous and sometimes poignant
foolishness that plagues the world of 9-to-5 in the half-hour. A
fly-on-the-wall "docu-reality" parody about modern American office life,
"The Office" delves into the lives of the workers at Dunder Mifflin
Sabre, a paper supply company in Scranton, Pennsylvania.
"The Office" is executive-produced by Ben Silverman, Greg Daniels, who
developed the series for American audiences, Ricky Gervais, Stephen
Merchant, Howard Klein, Paul Lieberstein, Brent Forrester and Dan
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