Welcome!

Agile Computing Authors: Jeev Trika, Olivier Huynh Van, Darren Anstee, Elizabeth White, Pavan Kumar

News Feed Item

Cisco Introduces StadiumVision Mobile; Ground-Breaking Delivery of Live Video to Mobile Devices in Sports & Entertainment Venues Around the World

Industry Leaders Brooklyn Nets, Real Madrid and Sporting Kansas City to Utilize Unique Multicast Video Solution Over Cisco Connected Stadium Wi-Fi Network to Transform Fan Experience

SAN JOSE, CA -- (Marketwire) -- 02/01/13 -- Cisco (NASDAQ: CSCO) today introduced Cisco StadiumVision® Mobile, a ground-breaking solution that delivers live video to fans' mobile devices to create an entirely new experience in sports and entertainment venues. The solution uses an intelligent and high-density Cisco® Connected Stadium Wi-Fi network to bring high-quality video straight to the latest smartphones and tablets with minimal delay. Global sports and entertainment leaders the Brooklyn Nets (Barclays Center), Real Madrid (Estadio Santiago Bernabéu) and Sporting Kansas City (Sporting Park) are the first to be implementing StadiumVision Mobile in their venues.

More than 10 billion mobile devices are projected to be in use by 2016, and 71 percent of mobile data traffic is expected to be video by that time as well.(1) Teams and venues around the world understand that fans are demanding to be connected, engaged, able to interact and given an all-encompassing multimedia experience via their mobile devices. StadiumVision™ Mobile delivers on those demands.

When integrated with an in-venue app, the solution delivers live video and data feeds with minimal delay and offers multiple channels of unique content such as a replay channel, an alternate-view channel (a view of the bench during timeouts), and a data channel (for stats, trivia contests and multi-player games). These options create a more interactive and personalized experience and open business opportunities for the venue and teams through targeted advertising, sponsorship activations, promotions, branding and more. The solution was developed with an open interface to meet custom software requirements and seamlessly integrate with in-venue apps.

Cisco StadiumVision Mobile represents the industry's first proven solution to use multicast over Wi-Fi, which enables one source to be broadcast over an optimized network to many devices in a highly efficient way. This is a significant advancement over traditional unicast solutions, where one video channel is replicated multiple times across the network to each device.

The StadiumVision Mobile technology dramatically increases scalability, previously a problem in high-density environments, as the potential stress on the network is the same whether one mobile device or tens of thousands are viewing a particular video feed.

The addition of this technology to the Cisco Connected Sports & Entertainment portfolio, which includes Connected Stadium Wi-Fi and StadiumVision (an industry-leading digital video and content distribution platform), creates the only end-to-end offering for delivering a completely integrated live fan experience. To date, more than 100 venues around the world feature Cisco's customized solutions.

Supporting Quotes
David Holland, general manager and senior vice president, Cisco Sports & Entertainment Solutions Group
"The introduction of Cisco StadiumVision Mobile marks a significant milestone for Cisco and the Sports and Entertainment industry. As prominent teams and customers around the world, such as the Brooklyn Nets, Real Madrid and Sporting Kansas City, begin to use this solution, fans will be able to use their mobile devices to transport themselves to the center of the action -- no matter where they are in the venue. We are empowering our customers to meet the demands of a new generation of fans with media-rich, personalized experiences that translate into significant business opportunities."

Bringing this solution to market required not only significant research and development investment from Cisco, but the expertise of organizations like Sporting Innovations, who tested, refined and advanced the solution over the past year. The dedication and focus of the Cisco Sports & Entertainment Solutions Group, along with collaboration from our customers over the last 18 months, have made StadiumVision Mobile an exciting reality."

Brett Yormark, chief executive officer, Brooklyn Nets and Barclays Center
"Cisco's sports and entertainment solutions have a proven track record of success, and their technologies are aiding us in leading and creating memorable experiences for fans at Barclays Center. We are committed to offering our fans new and unique amenities to engage with us and our partners, and StadiumVision Mobile is one of the ways we are achieving that goal."

Chip Foley, director of building technology, Forest City Ratner Cos. (developer of Barclays Center)
"StadiumVision Mobile is a key component of Barclays Center's official mobile app. Our goal was to make Barclays Center one of the most technologically advanced venues in the world, and deliver an app to fans that includes incredible features like live video, the ability to order concessions from your seat and pick them up without standing in line and a plethora of other team and venue information."

Enrique Uriel, chief information officer, Real Madrid, C.F.
"Cisco StadiumVision Mobile will allow our fans to customize their experience in ways never before possible in the Estadio Santiago Bernabéu. We know the millions of Real Madrid fans desire to be connected and engaged through their devices at all times, and this unique mobile video solution is a brilliant way to take these experiences to a completely new level. We are always looking to add key proven capabilities to complement the existing cutting-edge technology at the Santiago Bernabéu Stadium, high-density Wi-Fi and HD video solutions, in order to deliver more value to our members, partners and passionate fans inside the venue and around the word."

Asim Pasha, chief information officer, Sporting Kansas City; managing partner, Sporting Innovations
"Cisco has been an incredible partner for Sporting Kansas City and Sporting Innovations. Together we have been able to use technology to reshape the fan paradigm. Cisco StadiumVision Mobile is the next step in that process, and we believe it will radically alter and enhance how teams and venues interact with fans. We look forward to implementing solutions that leverage StadiumVision Mobile to our other clients around the world."

StadiumVision Mobile Capabilities

  • Creating New Fan Experiences
    • Multiple channels of unique live content deliver an enhanced experience for fans and place them at the center of the experience, no matter where they are seated in the venue.
    • The solution can also deliver several other channels such as a replay channel, an alternate-view channel (a view of the bench during timeouts), a broadcast channel (out-of-town games) and data channels (for stats, trivia contests and multiplayer games) that create a significantly more interactive and personalized experience.
  • Delivering New Revenue Opportunities
    • Real-time delivery of multimedia to mobile devices in the venue creates the opportunity for teams, venues and leagues to connect with fans through targeted advertising, sponsorship activations, promotions, branding and more.
    • A venue-wide "Moment of Exclusivity" -- owning every screen option in the venue (big board, HD displays, and now mobile devices) can deliver high-impact brand exposure for one specific sponsor.
  • Achieving End-to-End Integration
    • The solution achieves end-to-end integration across the entire Cisco Connected Sports and Entertainment portfolio.
    • From a single innovation platform (Connected Stadium) teams can now connect with fans through HD displays (StadiumVision), enable fans to share their experience via social media channels (Connected Stadium Wi-Fi), and place them at the center of the experience with live video (StadiumVision Mobile).

Supporting Resources

For more information on how Cisco is transforming the Sports and Entertainment industry, please visit:

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

(1) Cisco Visual Networking Index (VNI): Global Mobile Data Traffic Forecast, 2011-2016 (February 14, 2012)

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...