Welcome!

Agile Computing Authors: Pat Romanski, Liz McMillan, Corey Roth, Elizabeth White, Yeshim Deniz

News Feed Item

Cisco Introduces StadiumVision Mobile; Ground-Breaking Delivery of Live Video to Mobile Devices in Sports & Entertainment Venues Around the World

Industry Leaders Brooklyn Nets, Real Madrid and Sporting Kansas City to Utilize Unique Multicast Video Solution Over Cisco Connected Stadium Wi-Fi Network to Transform Fan Experience

SAN JOSE, CA -- (Marketwire) -- 02/01/13 -- Cisco (NASDAQ: CSCO) today introduced Cisco StadiumVision® Mobile, a ground-breaking solution that delivers live video to fans' mobile devices to create an entirely new experience in sports and entertainment venues. The solution uses an intelligent and high-density Cisco® Connected Stadium Wi-Fi network to bring high-quality video straight to the latest smartphones and tablets with minimal delay. Global sports and entertainment leaders the Brooklyn Nets (Barclays Center), Real Madrid (Estadio Santiago Bernabéu) and Sporting Kansas City (Sporting Park) are the first to be implementing StadiumVision Mobile in their venues.

More than 10 billion mobile devices are projected to be in use by 2016, and 71 percent of mobile data traffic is expected to be video by that time as well.(1) Teams and venues around the world understand that fans are demanding to be connected, engaged, able to interact and given an all-encompassing multimedia experience via their mobile devices. StadiumVision™ Mobile delivers on those demands.

When integrated with an in-venue app, the solution delivers live video and data feeds with minimal delay and offers multiple channels of unique content such as a replay channel, an alternate-view channel (a view of the bench during timeouts), and a data channel (for stats, trivia contests and multi-player games). These options create a more interactive and personalized experience and open business opportunities for the venue and teams through targeted advertising, sponsorship activations, promotions, branding and more. The solution was developed with an open interface to meet custom software requirements and seamlessly integrate with in-venue apps.

Cisco StadiumVision Mobile represents the industry's first proven solution to use multicast over Wi-Fi, which enables one source to be broadcast over an optimized network to many devices in a highly efficient way. This is a significant advancement over traditional unicast solutions, where one video channel is replicated multiple times across the network to each device.

The StadiumVision Mobile technology dramatically increases scalability, previously a problem in high-density environments, as the potential stress on the network is the same whether one mobile device or tens of thousands are viewing a particular video feed.

The addition of this technology to the Cisco Connected Sports & Entertainment portfolio, which includes Connected Stadium Wi-Fi and StadiumVision (an industry-leading digital video and content distribution platform), creates the only end-to-end offering for delivering a completely integrated live fan experience. To date, more than 100 venues around the world feature Cisco's customized solutions.

Supporting Quotes
David Holland, general manager and senior vice president, Cisco Sports & Entertainment Solutions Group
"The introduction of Cisco StadiumVision Mobile marks a significant milestone for Cisco and the Sports and Entertainment industry. As prominent teams and customers around the world, such as the Brooklyn Nets, Real Madrid and Sporting Kansas City, begin to use this solution, fans will be able to use their mobile devices to transport themselves to the center of the action -- no matter where they are in the venue. We are empowering our customers to meet the demands of a new generation of fans with media-rich, personalized experiences that translate into significant business opportunities."

Bringing this solution to market required not only significant research and development investment from Cisco, but the expertise of organizations like Sporting Innovations, who tested, refined and advanced the solution over the past year. The dedication and focus of the Cisco Sports & Entertainment Solutions Group, along with collaboration from our customers over the last 18 months, have made StadiumVision Mobile an exciting reality."

Brett Yormark, chief executive officer, Brooklyn Nets and Barclays Center
"Cisco's sports and entertainment solutions have a proven track record of success, and their technologies are aiding us in leading and creating memorable experiences for fans at Barclays Center. We are committed to offering our fans new and unique amenities to engage with us and our partners, and StadiumVision Mobile is one of the ways we are achieving that goal."

Chip Foley, director of building technology, Forest City Ratner Cos. (developer of Barclays Center)
"StadiumVision Mobile is a key component of Barclays Center's official mobile app. Our goal was to make Barclays Center one of the most technologically advanced venues in the world, and deliver an app to fans that includes incredible features like live video, the ability to order concessions from your seat and pick them up without standing in line and a plethora of other team and venue information."

Enrique Uriel, chief information officer, Real Madrid, C.F.
"Cisco StadiumVision Mobile will allow our fans to customize their experience in ways never before possible in the Estadio Santiago Bernabéu. We know the millions of Real Madrid fans desire to be connected and engaged through their devices at all times, and this unique mobile video solution is a brilliant way to take these experiences to a completely new level. We are always looking to add key proven capabilities to complement the existing cutting-edge technology at the Santiago Bernabéu Stadium, high-density Wi-Fi and HD video solutions, in order to deliver more value to our members, partners and passionate fans inside the venue and around the word."

Asim Pasha, chief information officer, Sporting Kansas City; managing partner, Sporting Innovations
"Cisco has been an incredible partner for Sporting Kansas City and Sporting Innovations. Together we have been able to use technology to reshape the fan paradigm. Cisco StadiumVision Mobile is the next step in that process, and we believe it will radically alter and enhance how teams and venues interact with fans. We look forward to implementing solutions that leverage StadiumVision Mobile to our other clients around the world."

StadiumVision Mobile Capabilities

  • Creating New Fan Experiences
    • Multiple channels of unique live content deliver an enhanced experience for fans and place them at the center of the experience, no matter where they are seated in the venue.
    • The solution can also deliver several other channels such as a replay channel, an alternate-view channel (a view of the bench during timeouts), a broadcast channel (out-of-town games) and data channels (for stats, trivia contests and multiplayer games) that create a significantly more interactive and personalized experience.
  • Delivering New Revenue Opportunities
    • Real-time delivery of multimedia to mobile devices in the venue creates the opportunity for teams, venues and leagues to connect with fans through targeted advertising, sponsorship activations, promotions, branding and more.
    • A venue-wide "Moment of Exclusivity" -- owning every screen option in the venue (big board, HD displays, and now mobile devices) can deliver high-impact brand exposure for one specific sponsor.
  • Achieving End-to-End Integration
    • The solution achieves end-to-end integration across the entire Cisco Connected Sports and Entertainment portfolio.
    • From a single innovation platform (Connected Stadium) teams can now connect with fans through HD displays (StadiumVision), enable fans to share their experience via social media channels (Connected Stadium Wi-Fi), and place them at the center of the experience with live video (StadiumVision Mobile).

Supporting Resources

For more information on how Cisco is transforming the Sports and Entertainment industry, please visit:

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

(1) Cisco Visual Networking Index (VNI): Global Mobile Data Traffic Forecast, 2011-2016 (February 14, 2012)

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Matt Van Tuinen
[email protected]
1-773-275-8484

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.