|By Marketwired .||
|January 31, 2013 03:13 PM EST||
COLONIA, NJ -- (Marketwire) -- 01/31/13 -- The brick-and-mortar retail jewelry industry is an industry of grand luxury goods that sparkle and dazzle the eye. The jewelry industry is also vast enough to feature beautiful designs at a wide variety of price points. Yet with all the care, crafting and time spent dedicated to making particular designs to appeal to jewelry consumers at all levels, one overall aspect seems to be lagging behind the times -- jewelry marketing.
As a whole, the jewelry industry utilizes many tried and true but antiquated methods for marketing and advertising. To raise awareness for their store event or sale, a retailer may rely on a physical mailing which can be time consuming, untargeted and expensive. Manufacturers spend time putting together catalogs, brochures and other handouts with high hopes that their retailers keep them accessible on their counters. Print advertisements can be pricey not just related to design costs but with purchasing space in the right publications for effective placement. Stores and manufacturers alike try giveaways and discount promotions to peak consumer interest. The phrase "it's all about social media" can be heard at trade shows of all sizes from coast-to-coast, yet many stores and manufacturers struggle to reach just a few hundred fans on Facebook, or even five hundred followers on Twitter. Over the course of a year, perhaps thousands of conversations are started about the "next big thing" for jewelry marketing, yet so many in the jewelry industry promote themselves as if it was still 1999. However, one New Jersey-based company, SolarCure, has introduced a new marketing method for the retail jewelry industry at large.
SolarCure offers any jewelry store, jewelry manufacturer or jewelry designer in the world a way to set their message apart from the rest of their competitors with their brand new Adopt-A-Solar-Panel program. Generous organizations sponsor a portion of a solar panel designed and installed for a specific non-profit organization. The non-profit organization will use energy generated through solar panels and the money saved through decreased energy bills can be put to better use towards their mission. A key component of Adopt-A-Solar-Panel is the distribution of an expertly crafted online press release to hundreds of online news portals, which generates SolarCure's unique concept of Solar Powered SEO. Solar Powered SEO extends online reach easily and inexpensively. These nationally distributed press releases contain targeted keyword phrases related to a specific jewelry-related keyword phrase; search engines then index each article. A Solar Powered SEO press release has greater importance as far as the content and potential audience. A distributed article, which may be featured on over 100 quality news websites and social media portals, helps improve corporate image by announcing Adopt-A-Solar-Panel program participation on a broad scale, as well as strengthen brand appeal.
When considering the Adopt-A-Solar-Panel with its Solar Powered SEO component as part of your jewelry marketing plan, consider the following benefits this initiative brings to your jewelry brand:
- Participating in the Adopt-A-Solar-Panel program aids the environment as a whole, assists a chosen non-profit reduce their traditional energy costs, increases online visibility and soon will help veterans in need of a job. SolarCure is currently arranging deployment of a veteran work force nationwide. In fact, the very reason the Adopt-A-Solar-Panel program was created was not only to improve the environment through expanded use of solar energy, but was invented specifically with the plight of the modern veteran's employment struggles in mind.
- News for solar panel sponsorship generates nationwide publicity through SolarCure's expertly written SEO-enhanced press release, which is distributed to and featured on Yahoo! Financial News, Reuters.com, Newsday.com, CBS MarketWire, and CBS MoneyWatch as well as on many other credible news-related domains which are present in just about every key market in America. A jewelry brand can heighten awareness in a manner that is efficient as well as affordable.
- Adopt-A-Solar-Panel program participation creates a unique type of branding of your jewelry designs or services that now ties into the popularity of green branding and creates new advantages for an image. Additionally, an association to green branding relates to an audience that may not normally be searching for your jewelry products, but relates to your green renewable energy efforts. Traditional jewelry marketing may not typically promote this powerful association as quickly as with the assistance of Solar Powered SEO.
- Solar Powered SEO can help make your often pricing mailing efforts extinct. An enhanced press release has a strong reach, and consumers can be encouraged to download a free PDF brochure. Hundreds of interested potential customers can have access to your promotional material at a click of a button. They may also be directed to preferred retailers just as easily. Instead of shooting costly brochures or postcards in random directions, a Solar Powered SEO press release instead gives a jewelry brand marketing control through precise keyword targeting.
For more information about how a jewelry retailer, manufacturer or designer can extend its overall awareness and help the environment with SolarCure's assistance, please visit www.solarcure.us or email your questions to [email protected]. You can also call 908-642-3029. Let SolarCure show you how to improve your Internet reach and search engine visibility while assisting a local non-profit organization's solar energy efforts and helping the environment in general. There are only winning attributes to the Adopt-a-Solar-Panel program and Solar Powered SEO. Pricing starts at $995. Larger and smaller packages can be designed to fit any budget. Because of all of its outstanding marketing and social-related attributes, SolarCure promises that you'll never feel as good as when you write a check for participating in the Adopt-A-Solar-Panel program.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 25, 2015 12:30 AM EST Reads: 407
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 25, 2015 12:00 AM EST Reads: 150
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Nov. 24, 2015 10:00 PM EST Reads: 258
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 24, 2015 08:00 PM EST Reads: 338
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Nov. 24, 2015 07:30 PM EST Reads: 343
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 24, 2015 06:00 PM EST Reads: 368
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 24, 2015 04:30 PM EST Reads: 286
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Nov. 24, 2015 03:30 PM EST Reads: 460
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Nov. 24, 2015 03:30 PM EST Reads: 507
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Nov. 24, 2015 03:00 PM EST Reads: 287
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 24, 2015 02:00 PM EST Reads: 416
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 24, 2015 01:45 PM EST Reads: 338
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 24, 2015 01:45 PM EST Reads: 409
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Nov. 24, 2015 01:30 PM EST Reads: 481
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Nov. 24, 2015 01:30 PM EST Reads: 488
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 24, 2015 01:30 PM EST
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. Because they can be accessed via the Internet, these devices create a tremendous opportunity to inte...
Nov. 24, 2015 01:15 PM EST Reads: 479
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Nov. 24, 2015 01:00 PM EST Reads: 492
SYS-CON Events announced today that Kintone has been named "Bronze Sponsor" of SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
Nov. 24, 2015 12:00 PM EST Reads: 566
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Nov. 24, 2015 12:00 PM EST Reads: 335