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41% of American Adults Exercise Regularly

Same Rate as 10 Years Ago, But Health Club Use Rises

NEW YORK, NY -- (Marketwire) -- 01/31/13 -- Regular exercise is a staple of life for four in 10 U.S. adults -- the same as it was 10 years ago -- but exercising at health clubs increased from 23% in 2002 to 32% in 2012, according to GfK MRI's Survey of the American Consumer®.

The data also show that adults who exercise regularly are 44% more likely than all adults to diet with the help of structured programs like Weight Watchers or Nutrisystem.

Ten years ago, 72% of regular exercisers worked out at home; that percentage dropped to 68% in 2012.

Top-ranking exercise activities have not changed in 10 years, although the numbers of adults engaging in those activities each week has shifted. For example, there are fewer walkers and slightly more runners.

Sentiments toward self-image, food and health differ between adults who exercise regularly and those who don't. Adults who exercise regularly seek healthier lifestyles, eat properly and feel better about their weight than people who do not exercise. Overall, those who exercise regularly feel more in control over their lives than those who don't work out.

About GfK MRI

GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers -- who they are, what they buy, how they think, and the best ways to reach them. Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers' behavior and motivations.

When conducting its national Survey of the American Consumer®, GfK MRI interviews approximately 26,000 U.S. adults in person each year. In face-to-face interviews and written surveys, consumers are asked about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes. Because the Survey of the American Consumer is structured as an area probability study, the results are projectable to the entire U.S. adult population. The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market's need for granular, cross-media and consumer-focused information.

GfK MRI is part of The GfK Group, based in Nuremberg, Germany. GfK is one of the world's largest research companies, with more than 12,000 GfK experts working to discover new insights about the way people live, think, and shop in over 100 markets, every day. GfK is constantly innovating to use the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK's sales amounted to EUR 1.37 billion.

For further information on GfK MRI, visit our Web site: www.gfkmri.com. And, follow us on Facebook (www.facebook.com/GfKMRI) and Twitter (www.twitter.com/GfKMRINews).

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