Welcome!

Web 2.0 Authors: Liz McMillan, Elizabeth White, Pat Romanski, Natalie Lerner, Dana Gardner

News Feed Item

AVG Technologies Study Reveals Social Media Stokes Workplace Privacy Fears

More than half of adults (53 percent) believe privacy in the workplace has been eroded with the proliferation of social media, reveals AVG Technologies’ latest Digital Diaries study, Digital Work Life. The seventh installment in AVG’s Digital Diaries series includes responses from 4,000 adults in ten countries in relation to cyberbullying in the workplace.

The study found that the misuse of social media has infiltrated the workplace with often negative effects on employees’ privacy, forcing many to switch off or limit their use of social networking sites. One in ten respondents discovered secret discussions about them online were initiated by colleagues using social media, and 11 percent have had embarrassing photos or videos taken at a work event and uploaded onto social media sites. This is as high as 19 percent in Spain and 14 percent in the UK. A small number of all adults (6 percent) even found themselves subjected to unwanted romantic advances through online media, and in the US this number rose to one in ten of all adults.

As the use of social media increases for both personal and professional purposes, the privacy many workers value and expect is slowly diminishing through employee misuse and cyberbullying. To prevent personal information from being circulated at work, many adults are turning away from social media altogether. Of those who agreed social media has eroded their privacy at work, nearly a quarter (24 percent) now avoid posting on social networks that have caused them privacy concerns, while 23 percent limit their posts. More than half (53 percent) are more careful about what they post.

Tony Anscombe, AVG’s Senior Security Evangelist, said: “This study highlights the need for a combination of greater education around social media alongside stricter enforcement of the accompanying standards for social media etiquette at work. And we’re not just talking about employees here; employers can trip themselves up just as easily when managing the company’s own social media presence. Until everyone is clear about exactly what is and isn’t acceptable online behavior, trying to enforce policies will just fail, leaving the door open to cyberbullying and invasion of privacy. If organizations take the time to first educate before establishing and enforcing policies, privacy can be protected in the workplace without having to sacrifice any of the social activity we all enjoy.”

Jenny Ungless, an independent HR Consultant and life coach, commented on the findings: “While you can’t completely control what people say about you online, you can control the ‘ammunition’ they have against you. Being more careful about your posts on social networks or ensuring your privacy settings protect your personal information are just a few steps you can take. The research shows adults are now finding themselves in unchartered territory when it comes to social media in the workplace. Having to ward off colleagues’ romantic advances online, suffer the embarrassment of unwanted personal photos seen by colleagues or have personal details from social networks used against you, are all things that adults haven’t typically had to deal with. We often talk about bringing work home with us, yet little has been done to date to tackle our home-life now being taken into the office and the possible implications of this.”

Other key findings include:

  • Forms of cyberbullying: Four out of five (82 percent) adults believe that sending unpleasant or defamatory remarks to or about a colleague using digital communications constitutes cyberbullying (93 percent in UK and New Zealand). Other forms of cyberbullying include posting negative comments on a social media site about a colleague’s appearance at a work event (79 percent) and criticizing a colleague behind their back through email, instant messaging, social media or SMS (69 percent).
  • Incriminating or embarrassing activity online: Nearly one in ten (nine percent) adults has had a manager use information against them or a colleague which has been found on a social media site. This is highest in the US (13 percent) and Czech Republic (12 percent).
  • Cyberbullying driving workplace confrontations: Cyberbullying can easily spill over into heated debates in the workplace with more than half (51 percent) of adults admitting they would confront colleagues in person if they felt they were the victim of cyberbullying. This is as high as 65 percent in Germany, 56 percent in France and 54 percent in the Czech Republic. One in 10 (11 percent) would retaliate to cyberbullying through digital communication.
  • Cyberbullying policies: A quarter of adults (25 percent) are not protected from cyberbullying as workplaces do not cover this within existing policies. Only 37 percent of all adults know of a comprehensive policy, which covers cyberbullying, in the workplace. This is highest in Australia (57 percent) and the UK (51 percent) and lowest in France (20 percent) and Germany (23 percent).
  • Social media responsibility: Half of all adults (50 percent) believe their company is responsible for the online behavior of employees during work hours if they are using their personal social media accounts. Sentiment is felt strongest in Canada (63 percent) and the US (61 percent) while only 27 percent of Germans agree with this. Outside of work hours, only 16 percent of all adults agree that companies are responsible for employees’ online behavior.

About AVG Digital Diaries

The first stage of AVG’s Digital Diaries campaign, Digital Birth, focused on children from birth to age two. The study, released in October 2010, found that on average, infants acquire a digital identity by the age of six months old. Nearly a quarter (23 percent) of children have had their pre-birth scans uploaded to the Internet by their parent – establishing a digital footprint even before birth. The second stage, Digital Skills, was released in January 2011 and showed that for two to five year olds, ‘tech’ skills are increasingly replacing ‘life’ skills. In fact, many toddlers could use a mouse and play a computer game, but could not ride a bike, swim or tie their shoelaces.

Digital Playground, released in June 2011, found nearly half of six to nine year olds talk to friends online and use social networks. This was followed with Digital Maturity in November 2011, which revealed how 11 year olds had developed adult skills in technology. Digital Coming of Age, the fifth installment of AVG’s Digital Diaries study was released in April 2012, which interviewed parents of 14-17 year olds, found that nearly half of parents keep tabs on teens via Facebook, latest AVG Technologies’ research reveals.

Digital Baggage - released in October 2012 delved further into the theme of social media usage. Research, which involved interviews with 18-25 year olds about their online habits, found that one quarter were Facebook friends with their boss - which could potentially damage their career prospects.

The seventh installment, Digital Work Life, examines cyberbullying and privacy in the workplace with 4,000 workers surveyed across ten countries: UK, US, Australia, New Zealand, Canada, France, Germany, Italy, Spain and Czech Republic. More than half of the respondents revealed that the misuse of social media has eroded privacy in the workplace.

Research for all stages of the Digital Diaries series was conducted by Research Now on behalf of AVG Technologies.

More information visit: www.avgdigitaldiaries.com

About AVG Technologies (NYSE: AVG)

AVG's mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG's powerful yet easy-to-use software and online services put users in control of their Internet experience. By choosing AVG's software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 143 million active users as of September 30, 2012 and offers a product portfolio that targets the consumer and small business markets and includes Internet security, PC performance optimization, online backup, mobile security, identity protection and family safety software.

www.avg.com

http://mediacenter.avg.com

Keep in touch with AVG

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...