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Agile Computing Authors: Liz McMillan, Pat Romanski, Gregor Petri, Georgiana Comsa, Elizabeth White

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EE Launches the BlackBerry Z10 Smartphone Powered by BlackBerry 10-With Superfast 4G in the UK

LONDON, UNITED KINGDOM -- (Marketwire) -- 01/30/13 -- EE, the UK's most advanced digital communications company, today launched the new Blackberry Z10 smartphone powered by BlackBerry® 10 - exclusively with superfast 4G for consumer and business customers. The BlackBerry Z10 is the fastest and most advanced BlackBerry smartphone yet and offers a smarter experience that continuously adapts to a customer's needs.

The BlackBerry Z10 will be available on EE's superfast 4G service via the EE online shop, EE telesales and EE retail stores from tomorrow. It will be available across a range of 4GEE price plans, and is just GBP 49.99 on a GBP 41 per month 24 month package, with users receiving 1GB of mobile data, as well as unlimited UK calls and texts.

For small business customers(ii), the BlackBerry Z10 will be available on 4GEE from GBP 41.67 on a GBP 30 per month 24 month package, with users receiving 1GB of mobile data, as well as 1,000 UK calls and text. Medium and corporate business customers will also have a choice of 4GEE plans to suit their needs.

Paul Jevons, Director of Products and Devices, EE, said:

"We're delighted to be partnering with RIM to launch the BlackBerry Z10 smartphone and offer consumers and business users in the UK the first 4G-enabled BlackBerry handset. The Z10 has been designed with 4G in mind and when combined with the UK's only superfast 4G network, BlackBerry 10 becomes one of the most advanced connected platforms on the market - allowing customers to download content, email and share files in a way they haven't been able to on a BlackBerry smartphone before."

Carlo Chiarello, EVP, Global Smartphone Business at RIM, said:

"The BlackBerry Z10 smartphone delivers a powerful new platform for BlackBerry customers. Combined with the 4G network and service plans from EE, BlackBerry Z10 customers will be delighted with a re-invented communication experience, seamless multitasking, easy access to multiple social networks, and the peace of mind that BlackBerry security gives them."

BlackBerry 10 is a re-designed, re-engineered and re-invented BlackBerry platform that creates a powerful and unique new mobile computing experience. BlackBerry 10 gives customers a faster and smarter experience that continuously adapts to their needs. Every feature, every gesture, and every detail is designed to keep customers moving and includes advancements such as:


--  Peek and Flow into the BlackBerry Hub - A new mobile computing paradigm
    where what matters to customers is always only one swipe away,
    BlackBerry Hub utilizes the power of EE's superfast 4G network pulling
    in the latest emails, social updates and personal feeds into one central
    inbox 
--  Keyboard - Understands and adapts to customers, so they can type faster
    and more accurately 
--  BBM(TM) (BlackBerry® Messenger) - allows customers to catch-up face-
    to-face and share what's on their screen with BBM(TM) Video with Screen
    Share - so they can make the most from the superfast 4G network when on
    the move 
--  Time Shift Camera Technology - allowing customers to pinpoint the
    perfect picture and share it with friends in an instant via the 4G
    network

The BlackBerry Z10 smartphone is supported on the BlackBerry® Enterprise Service 10 Enterprise Mobility Management (EMM) solution, which brings together device management, industry leading BlackBerry security, and mobile applications management for BlackBerry smartphones, BlackBerry® PlayBook(TM) tablets, and other devices. EE is working with RIM to introduce BES10 for EE customers in due course.

In addition to superfast speeds, customers with a BlackBerry Z10 smartphone on a 4GEE price plan will also benefit from:


--  EE Film - the UK film service that features 2-for-1 on cinema tickets 
--  A discount on EE superfast fibre broadband - so they can get blistering
    speeds at home and on the move

The BlackBerry Z10 will also be available on the UK's largest 3G network from Orange and T-Mobile across a range of plans including GBP 49.99 on a GBP 36 per month, 24 month plan. For business customers, the Z10 will also be available on Orange and T-Mobile from GBP 15 a month with an upfront fee of GBP 166.67.

EE also plans to range the forthcoming BlackBerry® Q10 smartphone. Details on pricing and availability will be announced at a later date.

For more information on the BlackBerry Z10 smartphone, and for full details of EE's price plans, please visit www.ee.co.uk/shop.

Notes to Editors

(ii) (All business tariffs and upfronts are ex vat)

All device plans subject to an upfront fee. All pricing is based on 24 month plans unless stated.

BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited. RIM is not responsible for any third party products or services.

About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed-line services to 27 million customers, and is the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange, T-Mobile and EE brands in the UK.

Its 4G service covers a third of the population, and EE continues to improve the speed and reach of the UK's first 4G network. Its fibre service already covers 50% of the population. EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.

Follow us on...

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YouTube at: www.youtube.com/ee

LinkedIn at: www.linkedin.com/company/ee-uk

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