|By Marketwired .||
|January 30, 2013 01:23 PM EST||
DALLAS, TX -- (Marketwire) -- 01/30/13 -- This month Pizza Patrón launches its new POLLITO CHICKEN, breaded premium chicken tenders of 100 percent breast meat. The company expects to strike a chord with its core audience of foreign-born Hispanics with the new menu item, named after a famous traditional children's song used in many Latin American countries to teach English.
As part of the promotion, the company developed floor graphics for each restaurant lobby. The art is positioned in a conventional 'hopscotch' format and contains the most famous lines from the 'Pollito Chicken' song. Many customers hum or sing the jingle while their kids cavort with the floor graphics.
"Our research has shown us that Pizza Patrón consumers recognize us for our unique Latin branding and flavors and want to see more of these options from us," said Andrew Gamm, Pizza Patrón Brand Director. "It's a real win for us when we are able to go deeper than product and price and connect with the hearts of our customers."
Served ten pieces to an order, along with carrot sticks and a choice of Ranch or spicy Ranch dipping sauce, the new POLLITO CHICKEN offering is value priced at only $4.99 every day.
Pizza Patrón is headquartered in Dallas with 104 locations in 8 states and more than 80 under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer. From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service." In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company's PIZZA POR FAVOR promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the nation's premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2215595
May. 30, 2016 12:00 PM EDT Reads: 4,106
May. 30, 2016 11:15 AM EDT Reads: 1,335
May. 30, 2016 11:00 AM EDT Reads: 2,570
May. 30, 2016 10:45 AM EDT Reads: 2,056
May. 30, 2016 09:15 AM EDT Reads: 2,368
May. 30, 2016 09:15 AM EDT Reads: 2,807
May. 30, 2016 09:00 AM EDT Reads: 1,428
May. 30, 2016 08:00 AM EDT Reads: 2,386
May. 30, 2016 07:15 AM EDT Reads: 1,403
May. 30, 2016 07:00 AM EDT Reads: 2,251
May. 30, 2016 06:00 AM EDT Reads: 2,012
May. 30, 2016 05:30 AM EDT Reads: 3,305
May. 30, 2016 04:45 AM EDT Reads: 3,325
May. 30, 2016 03:15 AM EDT Reads: 1,543
May. 30, 2016 03:00 AM EDT Reads: 2,091
May. 30, 2016 03:00 AM EDT Reads: 1,400
May. 30, 2016 02:45 AM EDT Reads: 2,536
May. 30, 2016 02:45 AM EDT Reads: 1,108
May. 30, 2016 02:15 AM EDT Reads: 3,031
May. 30, 2016 02:00 AM EDT Reads: 1,498