Welcome!

Web 2.0 Authors: Pat Romanski, Kevin Benedict, Hovhannes Avoyan, Tim Hinds, Melodye Mueller

News Feed Item

edo Transforms Local Advertising With Launch of edo Marketplace

Local Advertising Platform Gives Small Businesses the Tools to Find New Customers, Easily Measure Campaign Results

NASHVILLE, TN and CHICAGO, IL -- (Marketwire) -- 01/30/13 -- edo(SM) launched edo Marketplace, a first-of-its-kind card-linked offers capability that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to their customers' shopping habits. edo Marketplace establishes a new standard for local advertising, offering an effective, measurable and profitable way for local merchants to attract and retain the right customers.

A recent study by Street Fight(1) indicated that the two most important factors for merchants evaluating hyperlocal marketing campaigns are the ability to attract new customers and ensure the right people are being targeted. Yet, current options -- from daily deals to location-based platforms to mobile loyalty programs -- are proving costly and ineffective. The launch of edo Marketplace addresses multiple pain points and gives local merchants a targeted, pay-for-performance way to drive traffic and sales that is simple for both the merchant and the consumer.

"Local merchants are looking for marketing techniques that will help them stay competitive, yet options like daily deals and other social or mobile advertising models are proving costly, laborious and unable to deliver clear ROI," said Ed Braswell, CEO, edo. "With edo Marketplace, we are transforming the status quo for small businesses, giving them access to the same tools and insight capabilities usually reserved for large national retailers and restaurants. Finally, hyperlocal marketing is simple, measurable and profitable," added Braswell.

How edo Marketplace Works
edo helps local merchants achieve three simple things: Easily find new customers, convert new visitors into loyal customers, and measure program effectiveness. With edo, merchants can easily extend targeted offers to current and prospective customers without installing additional point-of-sale (POS) systems, training staff or slowing service with coupons. edo Marketplace is powered by a data analytics engine built on the most predictive data -- consumers' transaction data. This enables edo to deliver the most relevant and personalized offers. The instantly redeemable offers are automatically available to consumers on their credit cards, debit cards or mobile devices, and the savings are immediately credited back to the customers' account. Merchants can monitor the campaign in real-time and only pay when an offer is redeemed.

For more detail on how edo Marketplace works, please view this short video here.

"As with most small businesses, it's critical that our marketing efforts bring new customers to our store in a trackable way. We have tried several different advertising approaches, from print ads to direct mail, but struggled to attribute revenue dollars to these efforts," said Bill Baskin, owner of BoutiqueMMM, a ladies shoe salon located in Franklin, Tenn. "That's where edo comes in -- for us, Marketplace is a no brainer. It gives us a simple, pay-for-performance way to drive traffic that is also measurable."

Through edo Marketplace, merchants have access to local market data and targeted analytics around current and prospective customers that is rarely provided by local marketing offerings, including:

  • Total dollar amount spent per week at competing merchants within a geographic region
  • An ability to understand spending behavior for both existing customers and new customers within a specific timeframe
  • The merchant's current market share
  • How the merchant compares to competitors in terms of average purchase size
  • Percentage of customers who made a return visit post-program and how much was spent

edo Partnerships
To help scale edo Marketplace, the company also announced a partnership with 2Go Media, a leading Internet based technology company offering an ecosystem of integrated services designed to help merchants maximize sales. As part of the relationship, 2Go Media will integrate edo Marketplace into its suite of marketing services, offering retailers an all-in-one, electronic marketing solution that makes it easy to market customized consumer offers online and via mobile devices to reach millions of consumers. For more detail, please see the full press release here.

edo has more than 200 local and national merchant partners running offers through the edo network, including Burger King, Best Buy and Crate and Barrel. Through partnerships with six of the 10 leading financial institutions and card issuers, edo offers merchants a combined reach of more than 140 million cardholders. Consumers can choose their preferred form of deal notification, which includes email, text message or mobile update, and easily redeem the targeted offer using their credit card, debit card or mobile phone.

Availability
The integrated edo Marketplace card-linked offers platform is currently available in select markets and will be widely available in Q2 of 2013. Please contact [email protected] to inquire about testing edo Marketplace.

Video on how edo Marketplace works: here
Screenshots of edo Marketplace: here

About edo
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers' credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior -- helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers' shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit www.edointeractive.com.

Follow edo on Twitter @edointeractive.

(1) Stephanie Miles, "The Local Merchant," Street Fight, Publish Date: February 8, 2012. http://streetfightmag.com.

Contact:
Kerry Tescher
Bateman Group for edo
Tel: +1 415-503-1818
Email: Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
We heard for many years how developing nations would be able to develop mobile-phone networks quickly, perhaps even leapfrog developed nations, because their lack of traditional, wired networks would not inhibit them from deploying the new technology. Now there is talk of history repeating itself with the Industrial Internet--a key aspect of the emerging Internet of Things. For example, Guo Ping, Deputy Chairman of the Board of Chinese electronics giant Huawei, said in a recent report from the World Economic Forum, "The Industrial Internet will afford emerging markets a unique opportunity ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around the world, while creating a new service that Avnet and its IT solution providers can offer to their...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
It's time to put the "Thing" back in IoT. Whether it’s drones, robots, self-driving cars, ... There are multiple incredible examples of the power of IoT nowadays that are shadowed by announcements of yet another twist on statistics, databases, .... Sorry, I meant, Big Data(TM), tiered storage(TM), complex systems(TM), smart nations(TM), .... In his session at WebRTC Summit, Dr Alex Gouaillard, CTO and Co-Founder of Temasys, will discuss the concrete, cool, examples of IoT already happening today, and how mixing all those different sources of visual and audio input can make your life happier ...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...