Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that Burt’s Bees Baby, a specialty brand featuring natural, organic products for babies and moms, has launched a new ecommerce site, burtsbeesbaby.com, on the Demandware Commerce platform. The new site represents the company’s first direct-to-consumer channel and will be followed by a mobile site, also powered by Demandware, in the coming months.

Burt's Bees Baby, a specialty brand featuring natural, organic products for babies and moms, has launched a new ecommerce site on the Demandware Commerce platform. The new site represents the company's first direct-to-consumer channel and will be followed by a mobile site, also powered by Demandware, in the coming months. (Photo: Business Wire)

“Our goal is to become the number one organic baby brand in the world and our new direct-to-consumer site is a major step toward making this a reality,” said Michelle Visser, CEO of Burt’s Bees Baby. “With Demandware, we have a robust commerce platform that enables us to execute our merchandising strategies quickly and easily and will scale to support our company’s growth. We’re confident that with Demandware we have found a true partner who is as committed to our success as we are.”

Burt’s Bees Baby™ is a trademark of Burt’s Bees Licensing LLC, Inc., used under the license Ayablu Incorporated. Burt’s Bees is a leading manufacturer of earth-friendly, natural health and beauty care products. Burt’s Bees Baby offers products of natural origin, whose manufacturing, packaging and distribution adhere to the highest environmental standards. Items currently include apparel, bath linens, gift sets and accessories with bedding to be added this coming July. The retailer also has plans to expand across the baby, home and lifestyle categories to include gear, play-time, furniture and seasonal items.

The new site includes a soothing design and brand experience that is distinctive, yet complementary to the parent brand. Features such as guided search, a baby registry, ratings and reviews, a store locator and integration with social media help consumers find and evaluate products quickly and easily.

“Burt’s Bees Baby is built on the heritage of a very strong brand with a loyal customer following. With Demandware, Burt’s Bees Baby has a platform that will allow it to build distinct brand experiences for consumers and further elevate its new specialty brand through digital channels. We look forward to supporting the company’s growth as it executes upon its mission and strategy,” said Jamus Driscoll, SVP of Marketing for Demandware.

Burt’s Bees Baby worked with Demandware LINK Solution Partner, WeDoCommerce on the development and system integration of its new site. In addition, Burt’s Bees Baby leveraged several pre-built integrations to third-party technologies available through the Demandware LINK Technology Marketplace, including PowerReviews for ratings and reviews and Bronto for email marketing.

About Demandware

Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call +1-888-553-9216 or email info@demandware.com.

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Demandware is a registered trademark of Demandware, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130130005268/en/