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Agile Computing Authors: Ben Uher, Liz McMillan, Yeshim Deniz, Derek Weeks, Elizabeth White

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Monarch Airlines Puts the Fun Back Into Flying

LONDON, UNITED KINGDOM -- (Marketwire) -- 01/30/13 -- Monarch, the leading scheduled leisure airline, has launched its third television advert.

The new advertisement, which will be the first to use the airline's redesigned branding, was created by Iris Worldwide and will run for three weeks on ITV in the Central, Yorkshire, Granada and London TV regions during popular programs such as 'Dancing On Ice' 'Coronation Street' and 'The Chase'. As part of the multi-channel campaign it will also be shown on other channels including Sky One, Sky Living and E4.

There will be two versions, one of 10 seconds and one of 30 seconds. The shorter advertisement will demonstrate the airline's price offering, while the longer version will position the brand. Both will reflect the airline's aim 'to be the customer's choice for outstanding service' and the aspiration to put the fun back into flying. These ideals will run through other marketing projects, as the rebranding is embedded in other airline activity this year.

The advert will be further supported by national and regional press, social media, radio, email, digital and outdoor advertising in the new theme.

Kevin George, Managing Director of Monarch Airlines, commented, "We are building on the success of our previous television campaign with this latest production, which evokes happy memories, prompting our teams and our passengers to put the fun back into flying." He continues: "With Monarch now clearly established as a scheduled airline it is important that we showcase the products on offer across our extensive network of European and Mediterranean routes."

Monarch Airlines operates scheduled services from Birmingham, East Midlands, Leeds Bradford, London Gatwick, London Luton and Manchester airports. Visit the website to book your flights to top European destinations, such as Rome: http://www.monarch.co.uk/italy/rome/flights.

Notes to editors:

About Monarch Airlines

Monarch Airlines is a division of The Monarch Group, a leading UK-based travel Group which also comprises Monarch Aircraft Engineering and the tour operating and holiday companies Cosmos Holidays, Avro and Somewhere2stay.com. The Group has a turnover of approximately GBP 1 billion, offers airline capacity of over 8 million sector seats, has tour operating passenger volumes of some 850,000 customers, and employs 3,000 staff.

Monarch Airlines is a leading UK-based scheduled leisure airline operating from 6 bases in the UK - London Gatwick, Manchester, Birmingham, East Midlands, Leeds Bradford and London Luton, where it is headquartered. Monarch Airlines operates flights to holiday destinations principally around the Mediterranean and the Canary Islands and to ski destinations in winter - including destinations in Croatia, Cyprus, Egypt, France, Germany, Gibraltar, Greece, Italy, Madeira, Portugal, Spain and Turkey. All Monarch customers are allocated a seat at check-in but for those wishing to select where in the cabin they sit, seats can be pre-booked and for customers looking for added comfort, extra legroom seats are also available offering up to six inches of extra space. Monarch aims to provide choice, value and superior customer care.

Follow Monarch.co.uk on Twitter @monarch and on Facebook facebook.com/Monarch.

For further information or to book Monarch flights please visit www.monarch.co.uk.

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