MOUNTAIN VIEW, CA -- (Marketwire) -- 01/30/13 -- BloomReach, creators of big data marketing applications, today announced it has been selected as a 2012 Red Herring Top 100 Global award winner. The Red Herring Top 100 Global award recognizes the leading private companies from North America, Europe, and Asia, celebrating these startups' innovations and technologies across their respective industries.

Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"It's a mark of distinction to be recognized as a Red Herring Top 100 Global award winner, and to be identified as one of the most innovative startups on the globe," said Raj De Datta, CEO and co-founder of BloomReach. "We officially launched in Silicon Valley in February 2012, after spending three years in stealth mode, with some of the brightest minds from companies like Google, Cisco and Facebook. It was a huge honor to be recognized as a 2012 Red Herring Top 100 North America Startup three months after launching, and now we're thrilled to be internationally recognized."

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Global to the Top 100 Winners. We believe BloomReach embodies the vision, drive and innovation that define a successful entrepreneurial venture. BloomReach should be proud of its accomplishment, as the competition was the strongest it has ever been."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.

About BloomReach
BloomReach's big data marketing applications drive revenue by consuming web wide and site data to interpret consumer demand and deliver relevant user experiences on any marketing channel. BloomReach's two unique big data marketing applications -- BloomSearch for natural search customer acquisition and BloomLift to increase advertising ROI -- are built on BloomReach's signature technology, the Web Relevance Engine (WRE). The WRE analyzes consumer interactions across billions of pages, leverages the web's collective intelligence, and incorporates machine learning to predict demand and deliver relevant content such as enhanced landing pages, intuitive alternative navigation, or social trends.

BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. For more information, please visit www.bloomreach.com.