Welcome!

Agile Computing Authors: Liz McMillan, Carmen Gonzalez, Janakiram MSV, AppNeta Blog, Pat Romanski

News Feed Item

Prädiktive Analysen von KXEN tragen zur Unterstützung einer smarten Obama-Kampagne bei

KXEN, der führende Anbieter von prädiktiven Analysen für Gewerbekunden, verkündete heute, dass das Analytikteam von Obama for America (OFA) InfiniteInsight® von KXEN im Rahmen seiner prädiktiven Analytikplattform verwendet, das bei der Wahl einen strategischen Vorteil lieferte.

In Bezug auf Veränderungen ging das Kampagnenteam von Obama for America mit gutem Beispiel voraus. Bei der Kampagne wurden Daten und Analysen verwendet, um bessere Entscheidungen zu treffen und die Kampagne so effizient und produktiv wie möglich zu gestalten. „Wir werden jede einzelne Sache bei dieser Kampagne erfassen“, so Jim Messina, Kampagnenmanager von Obama for America.*

Hochgradig gezielte Kampagnen

Das Analytikteam entschied sich für InfiniteInsight® von KXEN als eines der Tools der prädiktiven Analytikplattform für die Prozessmodellierung. Rayid Ghani, Chefwissenschaftler des Analytikteams, leitete die Implementierung des prädiktiven Analytiktools von KXEN.

„Wir hatten nun alle Daten, die wir zur effektiveren und gezielteren Interaktion mit unseren Unterstützern verwenden wollten – von Fundraising bis hin zur Anwerbung von Freiwilligen. Wir wussten, dass digitale Kanäle wie E-Mail, unsere Website und soziale Medien 2012 von entscheidender Bedeutung sein würden, aber wir benötigten die von KXEN bereitgestellte Flexibilität und Schnelligkeit, um die Online-Herausforderung mit enorm großen und sich stets verändernden Datensätzen zu skalieren.“

Durch die flexible und prädiktive Modellierung von KXEN konnten Wähler und Freiwillige im Rahmen der Kampagne mit aktuellen Online- und Offline-Daten gezielt anvisiert werden. Dieser Ansatz ermöglichte OFA, die Kampagne unter Einbeziehung von E-Mail und sozialen Medien wie Facebook und Twitter zu leiten.

Die erfolgreiche Mittelbeschaffung der Kampagne wurde durch prädiktive Modelle zur Verbesserung von Häufigkeit und Zeitpunkt unterstützt, um höhere Spenden zu erzielen. Weitere spezifische Beispiele:

  • Durch prädiktive Modelle optimierte Fundraising-Kampagnen führten zu höheren Spenden.
  • Prädiktive Erkenntnisse entdeckten und verdeutlichten überzeugbare Wählersegmente.
  • Die Aufforderung an Unterstützer, sich mit ihren Facebook-Accounts in die Obama-Kampagne einzuloggen, ermöglichte OFA, Informationen und Bereiche zu personalisieren und Personen zu bewegen, sich als Freiwillige zu melden, sich zu registrieren bzw. die Wahl mit zu gestalten.

„Die zeitgerechten und genauen durch KXEN bereitgestellten Erkenntnisse führten zu einem effektiveren und schnelleren Targeting und letztendlich zu einer größeren Anzahl von Stimmen“, so Ghani.

„Wir sind hoch erfreut, dass wir an der ersten größeren Verwendung von prädiktiven Analysen bei einer bedeutenden Kampagne beteiligt waren. Heute wenden sich intelligente Menschen Daten und Analysen zu, um bessere Entscheidungen zu treffen und effizientere Organisationen zu leiten. Die OFA-Kampagne ist ein hervorragendes Beispiel, wie dies in der Praxis funktioniert“, erklärte John Ball, CEO von KXEN.

* “Inside the Secret World of the Data Crunchers Who Helped Obama Win,” von Michael Scherer, Time, 7. November 2012.

Unterstützer

Weitere Informationen über KXEN und InfiniteInsight® sind verfügbar:

Über KXEN

KXEN revolutioniert prädiktive Analysen, mit denen Unternehmen eine bessere Entscheidungsfindung in Hinblick auf enorme Datenmengen erhalten. Das auf patentierten Innovationen basierte Flaggschiffprodukt des Unternehmens InfiniteInsight® und die reine cloud-basierte Plattform Cloud Prediction™ liefern quantitative Verbesserungen in puncto Geschwindigkeit und Flexibilität, um den Kundenlebenszyklus bis ins letzte Detail zu optimieren – dazu gehören Akquisition, Cross-Selling, Up-Selling, Kundenbindung und Next-Best-Activity. Die Lösungen von KXEN bewähren sich im Einsatz bei über 500 Unternehmen, wie u. a. bei AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular oder Vodafone, indem sie hervorragende Prognosen und schier unendliche Erkenntnisse ermöglichen. KXEN hat seinen Geschäftssitz im kalifornischen San Francisco sowie Außenstellen in den USA, in Paris und in London.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...