Welcome!

Agile Computing Authors: Jayaram Krishnaswamy, Nicholas Lee, Ian Khan, Sanjay Uppal, Charlotte Spencer-Smith

News Feed Item

Prädiktive Analysen von KXEN tragen zur Unterstützung einer smarten Obama-Kampagne bei

KXEN, der führende Anbieter von prädiktiven Analysen für Gewerbekunden, verkündete heute, dass das Analytikteam von Obama for America (OFA) InfiniteInsight® von KXEN im Rahmen seiner prädiktiven Analytikplattform verwendet, das bei der Wahl einen strategischen Vorteil lieferte.

In Bezug auf Veränderungen ging das Kampagnenteam von Obama for America mit gutem Beispiel voraus. Bei der Kampagne wurden Daten und Analysen verwendet, um bessere Entscheidungen zu treffen und die Kampagne so effizient und produktiv wie möglich zu gestalten. „Wir werden jede einzelne Sache bei dieser Kampagne erfassen“, so Jim Messina, Kampagnenmanager von Obama for America.*

Hochgradig gezielte Kampagnen

Das Analytikteam entschied sich für InfiniteInsight® von KXEN als eines der Tools der prädiktiven Analytikplattform für die Prozessmodellierung. Rayid Ghani, Chefwissenschaftler des Analytikteams, leitete die Implementierung des prädiktiven Analytiktools von KXEN.

„Wir hatten nun alle Daten, die wir zur effektiveren und gezielteren Interaktion mit unseren Unterstützern verwenden wollten – von Fundraising bis hin zur Anwerbung von Freiwilligen. Wir wussten, dass digitale Kanäle wie E-Mail, unsere Website und soziale Medien 2012 von entscheidender Bedeutung sein würden, aber wir benötigten die von KXEN bereitgestellte Flexibilität und Schnelligkeit, um die Online-Herausforderung mit enorm großen und sich stets verändernden Datensätzen zu skalieren.“

Durch die flexible und prädiktive Modellierung von KXEN konnten Wähler und Freiwillige im Rahmen der Kampagne mit aktuellen Online- und Offline-Daten gezielt anvisiert werden. Dieser Ansatz ermöglichte OFA, die Kampagne unter Einbeziehung von E-Mail und sozialen Medien wie Facebook und Twitter zu leiten.

Die erfolgreiche Mittelbeschaffung der Kampagne wurde durch prädiktive Modelle zur Verbesserung von Häufigkeit und Zeitpunkt unterstützt, um höhere Spenden zu erzielen. Weitere spezifische Beispiele:

  • Durch prädiktive Modelle optimierte Fundraising-Kampagnen führten zu höheren Spenden.
  • Prädiktive Erkenntnisse entdeckten und verdeutlichten überzeugbare Wählersegmente.
  • Die Aufforderung an Unterstützer, sich mit ihren Facebook-Accounts in die Obama-Kampagne einzuloggen, ermöglichte OFA, Informationen und Bereiche zu personalisieren und Personen zu bewegen, sich als Freiwillige zu melden, sich zu registrieren bzw. die Wahl mit zu gestalten.

„Die zeitgerechten und genauen durch KXEN bereitgestellten Erkenntnisse führten zu einem effektiveren und schnelleren Targeting und letztendlich zu einer größeren Anzahl von Stimmen“, so Ghani.

„Wir sind hoch erfreut, dass wir an der ersten größeren Verwendung von prädiktiven Analysen bei einer bedeutenden Kampagne beteiligt waren. Heute wenden sich intelligente Menschen Daten und Analysen zu, um bessere Entscheidungen zu treffen und effizientere Organisationen zu leiten. Die OFA-Kampagne ist ein hervorragendes Beispiel, wie dies in der Praxis funktioniert“, erklärte John Ball, CEO von KXEN.

* “Inside the Secret World of the Data Crunchers Who Helped Obama Win,” von Michael Scherer, Time, 7. November 2012.

Unterstützer

Weitere Informationen über KXEN und InfiniteInsight® sind verfügbar:

Über KXEN

KXEN revolutioniert prädiktive Analysen, mit denen Unternehmen eine bessere Entscheidungsfindung in Hinblick auf enorme Datenmengen erhalten. Das auf patentierten Innovationen basierte Flaggschiffprodukt des Unternehmens InfiniteInsight® und die reine cloud-basierte Plattform Cloud Prediction™ liefern quantitative Verbesserungen in puncto Geschwindigkeit und Flexibilität, um den Kundenlebenszyklus bis ins letzte Detail zu optimieren – dazu gehören Akquisition, Cross-Selling, Up-Selling, Kundenbindung und Next-Best-Activity. Die Lösungen von KXEN bewähren sich im Einsatz bei über 500 Unternehmen, wie u. a. bei AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular oder Vodafone, indem sie hervorragende Prognosen und schier unendliche Erkenntnisse ermöglichen. KXEN hat seinen Geschäftssitz im kalifornischen San Francisco sowie Außenstellen in den USA, in Paris und in London.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...