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Agile Computing Authors: Elizabeth White, Pat Romanski, Gregor Petri, Georgiana Comsa, Samuel Scott

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ExactTarget Expands Mobile Marketing Suite, Adds Industry’s First Integrated MobilePush Application

Global digital marketing provider ExactTarget (NYSE:ET) launched its new MobilePush application today, expanding the company’s mobile marketing capabilities with an enterprise application to power data-driven push notifications to apps on smartphones and tablets.

Launched at the Mobile Marketing Association Forum in San Francisco today, MobilePush enables marketers to power push notifications through a standalone application or integrate the push messages with campaigns across email, social and the Web via the ExactTarget Interactive Marketing Hub.

“Consumers’ rapid adoption of mobile is fueling a transformation that requires marketers to create and optimize mobile experiences at every point of the digital marketing mix,” said Tim Kopp, ExactTarget’s chief marketing officer and board member of the Mobile Marketing Association. “ExactTarget’s MobilePush application provides the industry’s first solution to seamlessly integrate app-level messaging that leverage engagement data from across email, mobile, social and the Web to deliver the most relevant engaging experience.”

Key features of ExactTarget MobilePush include:

  • Cross-Channel Integration: Seamless integration into the Interactive Marketing Hub allows marketers to associate push messages with ExactTarget-powered campaigns across email, social and the Web.
  • Advanced Segmentation: Trigger relevant messaging based on consumer preferences and engagement across email, mobile, social and the Web.
  • Reporting and Analytics: View application engagement metrics in real time to optimize cross-channel experiences.
  • Industry Leading Technology: Powered by a partnership that unites Urban Airship’s leading Push notification technology with ExactTarget’s strength in data-driven cross-channel marketing automation.

In addition to launching its MobilePush application, ExactTarget also showcased its newest mobile innovations and capabilities across its suite of digital marketing products today. The company unveiled its expanded MobileConnect SMS messaging application that now features additional API functionality to trigger real-time SMS messages and adds expanded cross-channel capabilities to power Web-initiated double opt-in and message delivery management. ExactTarget also featured its integrated mobile email capabilities that enable marketers to optimize email messages delivered to mobile devices and preview email rendering on the world’s leading mobile devices.

MobilePush and ExactTarget’s expanded suite of mobile marketing capabilities are generally available to all ExactTarget clients today.

To learn more about ExactTarget mobile, visit www.ExactTarget.com/GoEverywhere.

The launch of ExactTarget MobilePush follows the release of a commissioned study by Forrester Consulting on behalf of ExactTarget that found 35 percent of marketers ranked managing marketing campaigns across multiple marketing point solutions as one of their greatest challenges - despite 78 percent who said they believe cross-channel marketing is important or very important to their business. To download a complimentary copy of the study, visit www.ExactTarget.com/CrossChannelStudy.

About ExactTarget

ExactTarget is a leading global provider of cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

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