Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

News Feed Item

McCann Erickson Uses Send Word Now to Communicate With Employees During Hurricane Sandy

NEW YORK, NY -- (Marketwire) -- 01/28/13 -- Send Word Now, the leading worldwide provider of emergency notification and on-demand alerting and response services, announced today that global advertising agency network McCann Worldgroup used Send Word Now's notification platform to send out critical messages to employees in the New York area when Hurricane Sandy struck the northeastern United States in October of 2012.

On Sunday, October 28, 2012, as Hurricane Sandy was headed up the East Coast, the company used Send Word Now's alerting platform to send out an alert to over 600 McCann and McCann Worldgroup company employees. The message, which was transmitted to work and personal e-mail accounts as well as to landline and cellular phones, indicated the anticipated severity of the storm and let recipients know that the office would be closed the next day.

Over the course of the next week, the company used Send Word Now on a daily basis to let employees know how the company was responding to the storm. Although the office was closed until the following Monday, employees were allowed to come into the building after October 31st. Many McCann employees live in lower Manhattan and lost power during the storm. For them, having access to the office, which had internet and hot water, was critical.

"One of the biggest compliments that our leadership team got after the storm was that they communicated well," said Debbie Fried, VP Manager of Business Communication and Continuity at McCann Worldgroup. "All of our employees were happy that they didn't just receive an e-mail. They had a choice of how to receive the messages we sent them. For large organizations operating during a crisis, the type of instantaneous alerting that Send Word Now provides is incredibly useful."

More information about McCann Worldgroup's use of Send Word Now can be found here.

"We are very proud to have been able to support McCann Worldgroup's hurricane response efforts in this way," said Tony Schmitz, President and CEO of Send Word Now. "As a New York City-based company, we understand the devastation that was brought upon the region by Superstorm Sandy. While many businesses have returned to normal operations since then, the effects of the storm are still palpable. We will continue to do everything we can to help our customers maximize their recovery efforts during this difficult time."

About Send Word Now
Send Word Now is the leading provider of on-demand alerting and incident management services for both routine and emergency communication. The easy-to-use, web-based emergency notification service is used by government agencies, municipalities, universities, non-profit organizations and businesses, including many Fortune 500 companies, to ensure fast, effective, two-way communication in real-time. Send Word Now's Alert Tracer® provides a full audit trail of messages sent and received for after-action reporting and follow-up. Designed to reach anyone, anywhere, anytime, with any device over any type of connection, Send Word Now's mass notification system is capable of transmitting hundreds of thousands of voice and text messages in minutes. The company is headquartered in New York City. Visit Send Word Now on the web at http://www.sendwordnow.com or email us at [email protected]. Follow Send Word Now on Twitter at http://twitter.com/sendwordnow and check out our new blog for industry news and insights at http://www.sendwordnow.com/Company/Blog.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Marketing Contact:
Sheri Ann Laza-Schmitz
Send Word Now
(212) 379-4937
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...