Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

News Feed Item

iCrossing Unveils Proprietary Content Mapping Tool to Help Clients Build More Connected Brands

Agency's Market-Leading Content Strategy Develops a Tool for Pinterest-Era Visual Age

NEW YORK, NY -- (Marketwire) -- 01/28/13 -- iCrossing, a global digital marketing agency, announced the iCrossing Content Map, a proprietary visual mapping tool that helps CMOs build connected brands by uniting a brand's messaging across all consumer touchpoints under one cohesive publishing plan.

The iCrossing Content Map helps marketers create consistent messaging and eliminate inefficient content by providing a visual snapshot of a brand's entire content publishing landscape, ranging from a brand's home page to its social media channels. The iCrossing Content Map aligns a brand's messaging to each stage of the customer decision funnel so that brands deliver consumers timely and relevant information.

"In the era of Pinterest and the age of infographic, brands can use data visualization to become better content publishers," said Karen Pate, Ph.D., vice president of content strategy at iCrossing. "Often the information and tone on a brand's Facebook page don't align with the messaging in its TV ads or email outreach. The iCrossing Content Map aligns organizations under one content strategy plan so that the brand's voice is consistent across all touchpoints and communicates with consumers in effective and meaningful ways."

She added that the Content Map identifies content publishing redundancies and opportunities to update stale content.

The iCrossing Content Map is derived from iCrossing's proprietary Insights Platform, which analyzes data from linguistic profiles, market research and audience groups from across Hearst's various properties to provide key behavioral insights. iCrossing uses the Content Map as it devises and implements content publishing strategies for clients across all industries.

In the January 2013 Forrester Research report, "2013 B2B CMO Imperatives," author Sherly Waksman-Pattek described the tool saying, "With a visual representation of all content throughout the buying journey, the newly released iCrossing Content Map helps organizations effectively manage alignment and consistency of messaging across all content channels."

The iCrossing Content Map is the latest innovation from the agency's leading content strategy practice, which delivers results for clients by overlaying iCrossing's digital expertise with Hearst's 125 years of publishing experience. The practice is dedicated to helping clients use content marketing to build connected brands in real-time.

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world's most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 850 employees in 19 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit www.icrossing.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More information:
Katie Lamkin
Email Contact
(312) 277-4487
@ktlamkin

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...