|By Marketwired .||
|January 28, 2013 08:01 AM EST||
SAN MATEO, CA and AMSTERDAM, THE NETHERLANDS -- (Marketwire) -- 01/28/13 -- TMForum -- Guavus, a leading provider of big data analytics solutions, today announced a partnership with Teradata (NYSE: TDC), the analytic data solutions company. The combination of Teradata's leading data warehouse platform and Guavus's streaming analytics capability creates compelling opportunities for Communications Service Providers (CSPs) to leverage vast amounts of mobile data for network engineering, marketing and customer care.
On the heels of its acquisition of Neuralitic, a provider of deep-dive analysis of mobile data for CSPs to generate new revenue streams, Guavus continues its momentum as a must-have technology for CSPs. Guavus and Teradata have joined their unique technologies, experience, and expertise to create a solution specifically designed for mobile data that allows CSPs to readjust business strategies quickly to gain better visibility into how data services are used and consumed. Teradata and Guavus have productized what is normally a lengthy and complex professional services effort: integrating information about mobile data usage into the CSP's analytics architecture, thus turning massive amounts of unstructured data into compact and usable data sets ready for use by multiple applications.
"The ability to support large quantities of data coming in at extreme speeds is essential to our business given the exponential growth in mobile data," said Francois de Repentigny, Vice President, Marketing, Guavus. "With this partnership, CSPs that use Teradata have access to a wide array of field-proven decisioning applications that provide unprecedented visibility into mobile subscriber usage."
The combination of Guavus's products and Teradata's data warehouse platform enables CSPs to gain decisive insights into customer behavior and product preferences. Through visibility to all data interaction including streaming data from the network, devices, location, social networks and digital marketing and ecommerce interactions, CSPs can better create new services and monetize existing infrastructure.
"The combination of Guavus products and Teradata's data warehouse platform enables CSPs to analyze mobile data traffic at very granular levels with long retention periods for an extremely large number of subscribers," said Scott Sobers, Director, Communications Industry Marketing & Strategy, Teradata. "No one else in the industry can provide this kind of insight and actionable information. This will be the standard for CSPs to create new revenue streams and deliver the best possible service for customers."
Founded in February 2006, Guavus has been built from the ground up to unlock the value of operational, sensor and network-generated Big Data to reduce the economic and technology risk associated with deploying a traditional business intelligence solution. Guavus's Big Data analytics solutions, which are based on pioneering patent-pending technology, include the Guavus Reflex platform integrated with a suite of decisioning applications that enable intelligent and timely decision-making and can be used to trigger business processes at the exact moment of need. Two of the top three mobile operators and backbone carriers in the United States utilize Guavus Big Data analytics solutions to control costs, maximize profits and deliver an enhanced end-to-end customer experience. For more information please visit us on Facebook, LinkedIn or Twitter or visit www.guavus.com
Teradata Corporation (NYSE: TDC) is the world's leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to achieve competitive advantage. Visit teradata.com for details.
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